---
title: "Sustainability On Steroids: IBM, Nortel, SAS, SAP etc"
date: 2008-05-01T22:01:58Z
modified: 2008-05-01T22:01:58Z
permalink: "https://redmonk.com/jgovernor/sustainability-on-steroids-ibm-nortel-sas-sap-etc/"
type: post
status: publish
excerpt: ""
wpid: 1496
categories:
  - Uncategorized
timestamp: 2008-05-01T22:01:58Z
tags:
  - Uncategorized
---

That’s what I am talking about over [here](http://greenmonk.net/sustainabilityenergy-agenda-accelerates/).

> IBM is also pushing into certification. I think the firm needs to think bigger though and to take on bigger challenges (not often I say that). Data center energy optimisation is interesting, but IBM should be looking at driving power improvements in supply chains, manufacturing plants, building central heating and so on. IT currently accounts for around 3% of world energy consumption. Lets get to work on the other 97%.

and

> Nortel is going after Cisco “ruthlessly” based on better power performance of its gear. This is the most aggressive use of a energy benchmarking I have seen so far in the industry. Great – bring on competition on the basis of power consumption.

and

> I am liking SAS pitching its BI tools for the triple bottom line. with Global Reporting Initiative indicators and KPIs based relating to environmental, social, and economic sustainability.