---
title: Six Ways To Make CSR Reporting and Strategy Not Suck
date: 2010-07-15T16:10:26Z
modified: 2010-07-15T16:10:26Z
permalink: "https://redmonk.com/jgovernor/six-ways-to-make-csr-reporting-and-strategy-not-suck-put-the-social-in-csr/"
type: post
status: publish
excerpt: ""
wpid: 2838
categories:
  - CSR
tags:
  - CSR
  - Aligment
  - opendata
  - Reporting
  - social media
  - Sustainabilty
timestamp: 2010-07-15T16:10:26Z
---

![](http://timoelliott.com/blog/wp-content/uploads/2009/08/sustainabilitybibanner.png)

I wrote a post yesterday that was long enough some of you might not have gotten to the end of it. But my friend [Mark Charmer](http://www.akvo.org/blog/?p=1512) from Akvo did read it, and called out the salient points. Call it link-baiting, but it strikes me I should take a leaf out of his book. So using the tried and tested x ways to format…

1. Reporting needs to be an ongoing process and conversation, not a once a year event.
2. Reporting needs to be more like an app and less like a document.
3. Data needs to be freely accessible, rather than presented in static form such as in a PDF – organisations should offer sustainability reporting APIs.
4. Social. Web technologies allow us to put the social into CSR by engaging with a broader range of stakeholders. Integrate with and use tools like Facebook and Twitter.
5. Sustainability must be tied into general business reporting and strategy.
6. Sustainability must be a strategic imperative, not a PR-led effort

Related works – [SAP’s latest Sustainability Report is teh awesome](http://greenmonk.net/saps-latest-sustainability-report-is-teh-awesome/)! Sustainability and [CSR Reporting: There’s An App For That. A Letter to SAP and the future](http://www.redmonk.com/jgovernor/2010/07/14/sustainability-and-csr-reporting-theres-an-app-for-that-a-letter-to-sap-and-the-future/) and this excellent piece [Sustainability reporting in tech companies – the hardware vs software divide.](http://greenmonk.net/sustainability-reporting-in-tech-companies-the-hardware-vs-software-divide/)