---
title: "Q: Why did we pay Google $30 last month?"
date: 2005-11-01T22:25:15Z
modified: 2005-11-01T22:25:15Z
permalink: "https://redmonk.com/jgovernor/q-why-did-we-pay-google-30-last-month/"
type: post
status: publish
excerpt: ""
wpid: 379
categories:
  - Uncategorized
timestamp: 2005-11-01T22:25:15Z
tags:
  - Uncategorized
---

[Chris Dalby](http://www.yellowpark.net/cdalby/) of Yellowpark.net, the firm i sublet office space from, just asked the question.

I think he meant it rhetorically.

My answer – “to make them more successful, of course”.

How many businesses pay for adwords and have no idea of the return on the investment? Quite a few I should imagine. What a beautiful business model: I pay therefore I am.