---
title: "Opinionated Infrastructure: Convenience Beats Cost, User Experience Drives Margin, On A Train"
date: 2013-10-21T18:10:22Z
modified: 2013-10-21T18:10:22Z
permalink: "https://redmonk.com/jgovernor/opinionated-infrastructure-convenience-beats-cost-user-experience-drives-margin-on-a-train/"
type: post
status: publish
excerpt: ""
wpid: 4030
categories:
  - IBM
timestamp: 2013-10-21T18:10:22Z
tags:
  - IBM
---

What the Heathrow Express Can Tell us about Tech, Commodity and Convenience. In this video I talk to convenience, cost and margin. Commodity doesn’t always win, or provide the best user experience. The question to ask is not what will be cheapest, but what will be best for the users’ needs?

IBM PureSystems sponsors this Opinionated Infrastructure video series. We also record regular Google Hangouts with a range of experts on issues du jour.