---
title: "Operational Efficiency for a Smarter Planet: On Asset Management Pulse, Maximo, and Actuate BIRT"
date: 2011-02-25T16:05:39Z
modified: 2011-02-25T16:05:39Z
permalink: "https://redmonk.com/jgovernor/operational-efficiency-for-a-smarter-planet-on-asset-management-pulse-maximo-and-actuate-birt/"
type: post
status: publish
excerpt: ""
wpid: 3185
categories:
  - IBM
tags:
  - IBM
  - Actuate
  - BIRT
  - Maximo
  - opensource
  - Pulse
  - Tivoli
timestamp: 2011-02-25T16:05:39Z
---

I have been working on a video project for [Actuate](http://www.actuate.com/home/), the commercial software company behind the Eclipse-based [BIRT](http://www.birt-exchange.com/be/home/) reporting and analysis framework, but I had no idea they had a tie up with [IBM Maximo](http://www-01.ibm.com/software/tivoli/products/maximo-asset-mgmt/) until a couple of weeks ago when we were discussing [IBM Pulse](http://www-01.ibm.com/software/tivoli/pulse/). This interview with Actuate’s marketing supremo Nobby Akiha is about how we can we use asset management software to improve the efficiency of operations. Sustainability is pretty much a by-product of operational efficiency, which is certainly more resonant than “green” for business owners – particularly in the US.

So a smarter planet will be interconnected, instrumented and intelligent etc. That will drive efficiency and save money.

The video hopefully tells a good story. One of the reasons Maximo chose BIRT is that its open source, but most importantly _embeddable_ open source.

If you’re at IBM Pulse next week why not check out Actuate. If you work at Tivoli I guarantee you will enjoy my statement just after 1:06 😉

disclosure: IBM and Actuate are both clients – this video was sponsored by Actuate.