---
title: Note to YellowPages yell.com - how not to sell to me
date: 2007-01-17T11:34:14Z
modified: 2007-01-17T11:34:14Z
permalink: "https://redmonk.com/jgovernor/note-to-yellowpages-yellcom-how-not-to-sell-to-me/"
type: post
status: publish
excerpt: ""
wpid: 856
categories:
  - Uncategorized
timestamp: 2007-01-17T11:34:14Z
tags:
  - Uncategorized
---

When I answer the phone I usually say “James Governor”.

Here is a helpful hint – when someone says their name when they answer the phone, its best to not then say “Could I speak to Mr Governor?”

CRM or otherwise its best to just listen before you begin speaking. \[Its called engagement and attention\].
I then tell you I don’t plan to advertise in yellowpages, as its never brought me any business, as far as i know. You reply that without a paid advertistement why would it? Good answer.

But you know what? There is this cool thing called the internet. Its your competitor, and its a more powerful marketing tool than you can imagine. Calling me arrogant and hanging up on me just because I question the value of your offering is not the key to a successful sale now or in the future.

To be fair your [map](http://maps.yell.com/clients/browse.cgi?client=yell_mandd&nat_id=4580406&location=UNITED+KINGDOM&pc=E1+8EN&sl=&storePC=E1+8EN&companyName=Red+Monk&replayURL=%2Fucs%2FUcsSearchAction.do%3Fooa%3Don%26searchType%3Dadvance%26companyName%3Dredmonk%26M%3D0%26location%3DUNITED%2BKINGDOM%26slscrambleSeed%3D62114231%26scrambleSeed%3D93977794%26ooascrambleSeed%3D55507391%26scrambleSeed%3D93977794%26slscrambleSeed%3D) of my location is excellent. Thanks for the free listing. Still, at least you don’t list us as a body care shop. But then who knows what will happen given you hung up on me… Ah well.