---
title: "Note to Cisco: Barclays ain't Web 2.0"
date: 2007-06-27T13:06:31Z
modified: 2007-06-27T13:06:31Z
permalink: "https://redmonk.com/jgovernor/note-to-cisco-barclays-aint-web-20/"
type: post
status: publish
excerpt: ""
wpid: 1181
categories:
  - Uncategorized
timestamp: 2007-06-27T13:06:31Z
tags:
  - Uncategorized
---

I am with the [dancing mango](http://www.dancingmango.com/blog/2006/10/02/most-retail-banking-web-presence-is-just-not-connected/). The thing is: describing something as Web 2.0 doesn’t make it so. It lessens rather than adds credibility to point to a company as a 2.0 case study, if the evidence isn’t there? Does Barclays.com change based on user behaviours? Where is the community area? No architecture of participation I can see. Perhaps I am missing something.

Just a thought from the Cisco European Analyst Event, where Barclays was cited as a Web 2.0 case study.

disclosure: Cisco is a client