---
title: Never mind podtech and OM, TechCrunch Got Marshall
date: 2006-06-14T23:46:36Z
modified: 2006-06-14T23:46:36Z
permalink: "https://redmonk.com/jgovernor/never-mind-podtech-and-om-techcrunch-got-marshall/"
type: post
status: publish
excerpt: ""
wpid: 626
categories:
  - Uncategorized
timestamp: 2006-06-14T23:46:36Z
tags:
  - Uncategorized
---

While world and dog are talking about Robert ([no longer a Microsoft blogger](http://scobleizer.wordpress.com/)) Scoble and Om ([just call me MSM](http://gigaom.com/)) Malik, I note that it seems Michael Arrington’s [TechCrunch](http://TechCrunch) just hired their own blog heavy hitter. If you don’t know [Marshall Kirkpatrick](http://marshallk.com/) you don’t know what’s going on in lighweight web and collaboration tools. His blog is just fantastic, and I actually think he’s going to bring a new level of analytical thinking to TechCrunch. Arrington is all about the New New Thing. Marshall, from what i can see, is a bit more contextual.

This definitely looks like 1+1=5 though. Michael can concentrate on being the hottest property in Web 2.0 coverage and deal-making, while Marshall backfills on the content side. TechCrunch now has a great business development guy, and a great content development guy. What’s the betting MSN buys Techpod in 18 months anyway.

Its all good.

Oh yeah – Scoble did the right thing. And i think its actually good for Microsoft. Lop off the short head, allow the Long Tail of Microsoft blogs to really shine. [What Ed Brill said](http://).