---
title: "Jennifer is Great: What brands do you love, which do you hate?"
date: 2005-02-19T00:59:53Z
modified: 2005-02-19T00:59:53Z
permalink: "https://redmonk.com/jgovernor/jennifer-is-great-what-brands-do-you-love-which-do-you-hate/"
type: post
status: publish
excerpt: ""
wpid: 143
categories:
  - Uncategorized
timestamp: 2005-02-19T00:59:53Z
tags:
  - Uncategorized
---

[Jennifer Rice](http://brand.blogs.com/about.html) is a smart cookie. If we are going to talk about [lovemarks and stuff why not try and measure them](http://brand.blogs.com/mantra/2005/02/lovehate_brand_.html)? i am a big fan of quick and dirty google queries that show us something about buzz. What Jennifer calls too much time on her hands i call a neat little meme. So what brands do we love? Which do we hate? Where is the passion? Where is the love? [Here ](http://brand.blogs.com/mantra/2005/02/lovehate_brand_.html)that’s where. I actually believe this kind of thing is the [future of market research](http://www.redmonk.com/jgovernor/archives/000316.html). This is why if i could hold stock in tech firms i would have jumped on Google-there is a company that hasnt even started generating cash yet… the money will come from [Buzz Measurement](http://www.redmonk.com/jgovernor/archives/000105.html).

One of the commenters on Jennifer’s latest points to technorati for real time results. Another points to “googlefights” – i have used both in posts in thinking about how aggregation is going to fundamentally change market research, allowing [Insto-Analysis](http://www.redmonk.com/jgovernor/archives/000254.html). Want to know what’s hot – listen to the buzz. sniff the [Zeitgeist](http://www.google.com/press/zeitgeist.html), the currents of what we are interested in. Although if January’s top ten is anything to go by we’re boring as hell.

> 1\. tsunami
> 
>  2. britney spears
> 
>  3. paris hilton
> 
>  4. christina aguilera
> 
>  5. pamela anderson
> 
>  6. angelina jolie
> 
>  7. brad pitt
> 
>  8. games
> 
>  9. carmen electra
> 
>  10. dictionary

Thank god for the Long Tail; lord knows the mass market tends to the dull.

What “brand’ is generating the most love right now?[ Linux…. passion and the GPL](http://www.redmonk.com/jgovernor/archives/000476.html)? now that’s a surprise… 😉

But thanks Jennifer and [Kathy Sierra](http://today.java.net/pub/au/132) – you enrich my thoughtlife. i never saw kathy before i looked up that bio–i just love her work at [Creating Passionate Users](http://headrush.typepad.com/creating_passionate_users/2005/02/creating_passio.html). but now i can see why someone called them both [blogging babes](http://smallbusinessbranding.typepad.com/smallbusinessbranding_blo/2004/12/top_ten_smartes.html).

Smart people are just so great. One suggestion Jennifer – why don’t you work on making the chart programmatic. A couple of lightweight web services queries and a front end and you could measure changes in the buzz over time – make that useful metadata public and i bet you drive even more traffic to your site.