---
title: How To Not Define Big Data
date: 2012-09-27T22:28:13Z
modified: 2012-09-27T22:28:13Z
permalink: "https://redmonk.com/jgovernor/how-to-not-define-big-data/"
type: post
status: publish
excerpt: ""
wpid: 3893
categories:
  - IBM
  - Uncategorized
timestamp: 2012-09-27T22:28:13Z
tags:
  - IBM
  - Uncategorized
---

What is Big Data? Great question. In this video i try not to answer it. Something to do with lower cost of memory, open source, cloud, and tooling adopted from the web, maybe? Hadoop is coming, and so is a huge wave of data driven innovation. Dedicated, specialised hardware is going to be a major part of the build out.

IBM sponsored this video.