---
title: Global microbrand meets local microvan
date: 2006-05-08T22:51:24Z
modified: 2006-05-08T22:51:24Z
permalink: "https://redmonk.com/jgovernor/global-microbrand-meets-local-microvan/"
type: post
status: publish
excerpt: ""
wpid: 592
categories:
  - Uncategorized
timestamp: 2006-05-08T22:51:24Z
tags:
  - Uncategorized
---

![](http://www.gapingvoid.com/caffeinerush238.jpg)

I was surprised Hugh didn’t catch the para-rhyme in his latest post. Hugh the originator (I think) of the [global microbrand](http://www.gapingvoid.com/Moveable_Type/archives/001217.html) [idea](http://www.gapingvoid.com/Moveable_Type/archives/001976.html).

In his latest post Hugh meets a guy that sells coffee and has a decent quality of life. And that’s it. Is a blog the equivalent of a tiny European microvan? We can set up anywhere and get busy, and offer great personal service. We’re not competing with Starbucks but we’re doing a good job serving customers.

> "an industrial espresso machine in the back, and a space for napkins and cups"

The coffee machine is a blog, the space for napkins and cups is a wiki… and its big like a Tardis.

So like I say, global microbrand meets local microvan. Now what if Caffeine Rush could franchise vans across Europe? Then it would be on thee way to being a global microvan business…

Sorry folks for being "off topic"- just playing with some words, and I haven’t been posting much lately, so I hope you’ll excuse me.