---
title: "Big Up Bruce Richardson at AMR: our market is MISO"
date: 2006-04-07T19:28:17Z
modified: 2006-04-07T19:28:17Z
permalink: "https://redmonk.com/jgovernor/big-up-bruce-richardson-at-amr-our-market-is-miso/"
type: post
status: publish
excerpt: ""
wpid: 574
categories:
  - Uncategorized
timestamp: 2006-04-07T19:28:17Z
tags:
  - Uncategorized
---

[Bruce](http://www.amrresearch.com/AboutUs/Analysts.asp?EmpId=2&submit=View) gets this week’s I wish thought of that award.

Apparently at the [Sandhill conference](http://www.sandhill.com/conferences/sw2006.php) (hat tip [Vinnie](http://dealarchitect.typepad.com/deal_architect/2006/04/fly_in_the_miso.html)) Mr Richardson coined a phrase to represent the industry’s key ecosystems: Microsoft, IBM, SAP, Oracle (MISO).

This kind of thinking is very RedMonk. I sometimes jokingly say that we may have rename ourselves RedMonk RedWall (Redmond, Armonk, Redwood Shores, Walldorf).

So big up Bruce! I like AMR. That guy [Dennis Gaughan](http://www.amrresearch.com/AboutUs/Analysts.asp?EmpId=8) rocks.

RedMonk is a MISO watcher.

 ![](http://static.flickr.com/22/41065105_8a780cd658.jpg?v=0)

Thanks very much [Yamada3](http://www.flickr.com/photos/yamada3/41065105/) for the photo. That looks far tastier than the sandwich i just had for lunch.

Tags: [AMR](http://technorati.com/tag/AMR), [Miso](http://technorati.com/tag/Miso), [DealArchitect](http://technorati.com/tag/DealArchitect), [Sandhill](http://technorati.com/tag/Sandhill), [IBM](http://technorati.com/tag/IBM), [Microsoft](http://technorati.com/tag/Microsoft), [SAP](http://technorati.com/tag/SAP), [Oracle](http://technorati.com/tag/Oracle)