{"id":905,"date":"2012-08-28T12:33:01","date_gmt":"2012-08-28T17:33:01","guid":{"rendered":"http:\/\/redmonk.com\/dberkholz\/?p=905"},"modified":"2012-08-28T12:49:35","modified_gmt":"2012-08-28T17:49:35","slug":"bringing-social-to-your-business","status":"publish","type":"post","link":"https:\/\/redmonk.com\/dberkholz\/2012\/08\/28\/bringing-social-to-your-business\/","title":{"rendered":"Bringing social to your business"},"content":{"rendered":"<p>I&#8217;m at VMworld this week, and last night I got dinner with Mark Stouse, who&#8217;s now running communications at BMC. His mission is not a small one &#8212; essentially to overhaul the company, including a heavy company-wide involvement in social media. We started talking about how to make this initiative successful and I wanted to post it here to share the knowledge a little more broadly. Here are a few of the main points:<\/p>\n<ul>\n<li><strong>Encourage every early seedling.<\/strong> When you&#8217;re starting with nearly barren ground, you need to support and promote even the smallest efforts &#8230; a blog post here and there, people signing up for Twitter, etc. A little gratitude and appreciation works wonders.<\/li>\n<li><strong>Make social media part of the job &#8212; literally.<\/strong> Include involvement via blogs, Twitter, etc in performance reviews and promotion criteria. If people aren&#8217;t allowed the time to participate, or even worse, if you kill rather than nurture your strongest proponents (who should be seen as future evangelists), it won&#8217;t be seen as a credible effort.<\/li>\n<li><strong>Walk the talk.<\/strong> Getting high-level executives to not only buy into the importance of social business but also participate themselves is crucial to its success. Given the vast demands on every executive&#8217;s time and their increasingly interrupt-driven lives, sell it as a rare opportunity for them to think deeply about corporate strategy and the industry as a whole, then to promote their company&#8217;s leadership in that space.<\/li>\n<\/ul>\n<p><em>Disclosure: VMware is a client and paid for my travel and hotel at VMworld. BMC is not a client.<\/em><\/p>\n<div class=\"acc_license\"><a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\"><img decoding=\"async\" src=\"http:\/\/i.creativecommons.org\/l\/by-sa\/3.0\/88x31.png\" alt=\"by-sa\" \/><\/a><\/div><!--<rdf:RDF xmlns=\"http:\/\/creativecommons.org\/ns#\" xmlns:dc=\"http:\/\/purl.org\/dc\/elements\/1.1\/\" xmlns:rdf=\"http:\/\/www.w3.org\/1999\/02\/22-rdf-syntax-ns#\"><Work rdf:about=\"\"><license rdf:resource=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\" \/><\/Work><License rdf:about=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\"><requires rdf:resource=\"http:\/\/creativecommons.org\/ns#Attribution\" \/><permits rdf:resource=\"http:\/\/creativecommons.org\/ns#Reproduction\" \/><permits rdf:resource=\"http:\/\/creativecommons.org\/ns#Distribution\" \/><permits rdf:resource=\"http:\/\/creativecommons.org\/ns#DerivativeWorks\" \/><requires rdf:resource=\"http:\/\/creativecommons.org\/ns#ShareAlike\" \/><requires rdf:resource=\"http:\/\/creativecommons.org\/ns#Notice\" \/><\/License><\/rdf:RDF>-->","protected":false},"excerpt":{"rendered":"<p>I&#8217;m at VMworld this week, and last night I got dinner with Mark Stouse, who&#8217;s now running communications at BMC. His mission is not a small one &#8212; essentially to overhaul the company, including a heavy company-wide involvement in social media. We started talking about how to make this initiative successful and I wanted to<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[18,19,22],"tags":[],"class_list":["post-905","post","type-post","status-publish","format-standard","hentry","category-community","category-marketing","category-social"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p23Tsn-eB","_links":{"self":[{"href":"https:\/\/redmonk.com\/dberkholz\/wp-json\/wp\/v2\/posts\/905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/dberkholz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/dberkholz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/dberkholz\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/dberkholz\/wp-json\/wp\/v2\/comments?post=905"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/dberkholz\/wp-json\/wp\/v2\/posts\/905\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/dberkholz\/wp-json\/wp\/v2\/media?parent=905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/dberkholz\/wp-json\/wp\/v2\/categories?post=905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/dberkholz\/wp-json\/wp\/v2\/tags?post=905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}