{"id":1515,"date":"2013-01-24T15:16:21","date_gmt":"2013-01-24T21:16:21","guid":{"rendered":"http:\/\/redmonk.com\/dberkholz\/?p=1515"},"modified":"2013-01-24T15:16:21","modified_gmt":"2013-01-24T21:16:21","slug":"time-for-a-cloudera-data-product","status":"publish","type":"post","link":"https:\/\/redmonk.com\/dberkholz\/2013\/01\/24\/time-for-a-cloudera-data-product\/","title":{"rendered":"Time for a Cloudera data product?"},"content":{"rendered":"<p>Cloudera&#8217;s Justin Kestelyn recently wrote up a great post on their <a href=\"http:\/\/blog.cloudera.com\/blog\/2012\/12\/secrets-of-cloudera-support-the-champagne-strategy\/\">champagne strategy<\/a>\u00a0(more typically known as <a href=\"http:\/\/en.wikipedia.org\/wiki\/Eating_your_own_dog_food\">dogfooding<\/a>). In it, he described that they&#8217;re collecting a ton of (opt-in) data about their customers that enables them to improve their tech support by aggregating and processing that data across large numbers of users of their Hadoop distribution, CDH.<\/p>\n<p>While Cloudera&#8217;s already doing an excellent job by collecting telemetry data and extracting value from it, what&#8217;s missing from this picture? It&#8217;s the opportunity for a <a href=\"http:\/\/strata.oreilly.com\/2012\/03\/drivetrain-approach-data-products.html\">data<\/a> <a href=\"http:\/\/radar.oreilly.com\/2012\/07\/data-jujitsu.html\">product<\/a>, a la New Relic&#8217;s <a href=\"http:\/\/newrelic.com\/asi\">App Speed Index<\/a> or other examples my colleague Steve has <a href=\"http:\/\/redmonk.com\/jgovernor\/2012\/08\/22\/its-the-data-stupid-new-relic-goes-after-insight-based-business-advantage\/\">written<\/a> about numerous times.<\/p>\n<p>As revenue from software <a href=\"http:\/\/redmonk.com\/sogrady\/2011\/12\/08\/holding-back-the-age-of-data\/\">shrinks<\/a>, data will continue to grow in importance not just as a differentiator but also as an increasingly valuable new business model.<\/p>\n<p><span style=\"color: #999999;\"><em><strong>Disclosure<\/strong>: Cloudera and New Relic are clients.<\/em><\/span><\/p>\n<div class=\"acc_license\"><a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\"><img decoding=\"async\" src=\"http:\/\/i.creativecommons.org\/l\/by-sa\/3.0\/88x31.png\" alt=\"by-sa\" \/><\/a><\/div><!--<rdf:RDF xmlns=\"http:\/\/creativecommons.org\/ns#\" xmlns:dc=\"http:\/\/purl.org\/dc\/elements\/1.1\/\" xmlns:rdf=\"http:\/\/www.w3.org\/1999\/02\/22-rdf-syntax-ns#\"><Work rdf:about=\"\"><license rdf:resource=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\" \/><\/Work><License rdf:about=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\"><requires rdf:resource=\"http:\/\/creativecommons.org\/ns#Attribution\" \/><permits rdf:resource=\"http:\/\/creativecommons.org\/ns#Reproduction\" \/><permits rdf:resource=\"http:\/\/creativecommons.org\/ns#Distribution\" \/><permits rdf:resource=\"http:\/\/creativecommons.org\/ns#DerivativeWorks\" \/><requires rdf:resource=\"http:\/\/creativecommons.org\/ns#ShareAlike\" \/><requires rdf:resource=\"http:\/\/creativecommons.org\/ns#Notice\" \/><\/License><\/rdf:RDF>-->","protected":false},"excerpt":{"rendered":"<p>Cloudera&#8217;s Justin Kestelyn recently wrote up a great post on their champagne strategy\u00a0(more typically known as dogfooding). In it, he described that they&#8217;re collecting a ton of (opt-in) data about their customers that enables them to improve their tech support by aggregating and processing that data across large numbers of users of their Hadoop distribution,<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5],"tags":[],"class_list":["post-1515","post","type-post","status-publish","format-standard","hentry","category-big-data"],"acf":[],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p23Tsn-or","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/redmonk.com\/dberkholz\/wp-json\/wp\/v2\/posts\/1515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/dberkholz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/dberkholz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/dberkholz\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/dberkholz\/wp-json\/wp\/v2\/comments?post=1515"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/dberkholz\/wp-json\/wp\/v2\/posts\/1515\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/dberkholz\/wp-json\/wp\/v2\/media?parent=1515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/dberkholz\/wp-json\/wp\/v2\/categories?post=1515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/dberkholz\/wp-json\/wp\/v2\/tags?post=1515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}