{"id":6616,"date":"2011-05-03T14:40:53","date_gmt":"2011-05-03T19:40:53","guid":{"rendered":"http:\/\/www.redmonk.com\/cote\/?p=6616"},"modified":"2011-05-03T14:40:53","modified_gmt":"2011-05-03T19:40:53","slug":"when-bullet-points-win","status":"publish","type":"post","link":"https:\/\/redmonk.com\/cote\/2011\/05\/03\/when-bullet-points-win\/","title":{"rendered":"When bullet points win – avoiding minimalist presentations"},"content":{"rendered":"

You’re not supposed to use a lot of text and bullet points in your presentations now-a-days. Presentation Secrets of Steve Jobs<\/i><\/a> and all that. Recently, I’ve noticed that many, many tech companies like to follow this trend of lots of pictures, few words, and ideas argued simply. That’s sort of nice in a narrow keynote, but so many of these people are talking about complex things like middleware, developer frameworks, and computer stuff that begs lots of questions about features and functionality.<\/p>\n

In many cases, when you’re at the actual technology level, you want lots of bullet-points and “burgers” – those dizzy diagrams of boxes and arrows, stacks, and layers.<\/p>\n

For example, if you’re releasing a new development platform of some sort (like a mobile framework), it’s good to list all of the integration points you have. Detail what functionality the platform has that’s different from others. Hypervisors would be a good example. If you’re going to compete in that crowded space, you need to detail what’s new and different, not just splash up some paint an enemy, show the hero, and have some minimalist slides with three part diagrams.<\/p>\n

Of course, you don’t want to fall too close to text overload. Obviously. But if you’re putting together a technical presentation – or even a presentation about a new release or product – don’t feel shamed into being detailed. In general, if you’re trying to make an argument, the minimalist style works best – better not to have your audience get “confused” about how awesome you are with “details.” But, if you’re giving an introduction and overview (which you should mostly<\/i> be doing with even only slightly technical people, and beyond – esp. those looking to use or buy your stuff), be detailed. Your audience will want to know these details, and why not take full advantage of their time and just bullet it out?<\/p>\n","protected":false},"excerpt":{"rendered":"

You’re not supposed to use a lot of text and bullet points in your presentations now-a-days. Presentation Secrets of Steve Jobs and all that. Recently, I’ve noticed that many, many tech companies like to follow this trend of lots of pictures, few words, and ideas argued simply. That’s sort of nice in a narrow keynote, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,17],"tags":[434,608,859],"class_list":["post-6616","post","type-post","status-publish","format-standard","hentry","category-ideas","category-marketing","tag-keynote","tag-powerpoint","tag-presentations"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts\/6616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/comments?post=6616"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts\/6616\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/media?parent=6616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/categories?post=6616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/tags?post=6616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}