{"id":6284,"date":"2011-03-15T20:11:55","date_gmt":"2011-03-16T02:11:55","guid":{"rendered":"http:\/\/www.redmonk.com\/cote\/?p=6284"},"modified":"2011-03-15T20:11:55","modified_gmt":"2011-03-16T02:11:55","slug":"ibm-pulse-2011-recap-with-noah-kuttler-it-management-cloud-podcast-084","status":"publish","type":"post","link":"https:\/\/redmonk.com\/cote\/2011\/03\/15\/ibm-pulse-2011-recap-with-noah-kuttler-it-management-cloud-podcast-084\/","title":{"rendered":"IBM Pulse 2011 Recap, with Noah Kuttler – IT Management & Cloud Podcast #084"},"content":{"rendered":"

\"Noah<\/a><\/p>\n

While running around SXSW, I caught up with IBM’s Noah Kuttler<\/a> to discuss the happenings at IBM’s Tivoli conference, Pulse. Also, be sure to check my trip report from this year’s Pulse<\/a> – there’s some good discussion in the comments.<\/p>\n

Download the episode directly right here<\/a>, subscribe to the feed<\/a> in iTunes or other podcatcher to have episodes downloaded automatically, or just click play below to listen to it right here:<\/p>\n

\n

Transcript<\/h2>\n

As usual with these un-sponsored episodes, I haven’t spent time to clean up the transcript. If you see us saying something crazy, check the original audio first. There are time-codes where there were transcription problems.<\/em><\/p>\n

Michael Cot\u00e9:<\/strong> Alright, well hello everybody again, it\u2019s another special South by Southwest edition of the IT Management and Cloud Podcast. And we got a guest here, John and I are still here at The Driskill Bar, so you can hear the lovely soundtrack. Why don\u2019t you introduce yourself?<\/p>\n

Noah Kuttler:<\/strong> Hi! I am Noah Kuttler and I work at IBM, and I am in Integrated Service Management Marketing.<\/p>\n

Michael Cot\u00e9<\/strong>: You were just saying you had been at IBM like 10 years or so right? Like what do you have been doing that whole time?<\/p>\n

Noah Kuttler: <\/strong>Well, I\u2019ve often been called The Wandering Jew of IBM Austin, because —<\/p>\n

Michael Cot\u00e9:<\/strong> Like those purple ivy plants, right?<\/p>\n

Noah Kuttler: <\/strong>Pretty much. Well, I seem to have a new manager every other month, but actually I\u2019ve been consistent over the past couple of years working for Cameron, who you probably know.<\/p>\n

Michael Cot\u00e9:<\/strong> Oh! Right, right sure.<\/p>\n

Noah Kuttler:<\/strong> He is a great guy, and yeah, I worked in pSeries, I was an Offering Manager for the P630 and for the P610. I worked on SMP projects in pSeries then worked in Deep Computing for about three years, doing business intelligence, everything in marketing from strategy, offerings, channels, you name it.<\/p>\n

Michael Cot\u00e9:<\/strong> Right, right.<\/p>\n

Noah Kuttler:<\/strong> Then, moved over to Tivoli organization, I think about three, three-and-a-half years ago and have been working on this integrated service management marketing team, where we are really trying to champion the category of integrated service management and promote that with our customers.<\/p>\n

Michael Cot\u00e9:<\/strong> Why don\u2019t you tell us what integrated service management organization is to the Tivoli organization?<\/p>\n

Noah Kuttler:<\/strong> Sure. Many of you folks listening to this have individual Tivoli products. TSM or you have Maximo products maybe and integrated service management is where we talk about service management extending across many things.<\/p>\n

It\u2019s still the visibility control and automation that we\u2019ve always been talking about and that seems to resonate with our customers and with folks like you who are analysts, but when we talk about integrated service management, we not only talk about the data center, we also talk about industries, so industry-specific solutions and there is lot of Maximo in there.<\/p>\n

Michael Cot\u00e9:<\/strong> This is I mean the way, correct me if this isn\u2019t the path that it is, but the way I explain this to people is, you know, imagine if everything was IP addressable then, if you can manage a network you can manage everything, essentially what that is.<\/p>\n

Noah Kuttler:<\/strong> Exactly and I would even point people to the blog that you wrote post pulse, because you transmitted all of that information very well and probably better than us, but yeah, and everything is transmittable, and then that also leads to something we call design and delivery, which Pete Marshall is working on.<\/p>\n

Design and delivery is about well, if everything is IP addressable and everything is intelligent, well then the software and the services that you are creating, you maybe needing to think about creating those a little bit differently, so that development isn\u2019t throwing those things over the wall to ops, and they\u2019re using different tools and different processes.<\/p>\n

They\u2019re able to communicate issues back and forth a little bit better.<\/p>\n

Michael Cot\u00e9: <\/strong>I mean, this has been a big theme for — well all of software group for a while, but for Tivoli is the — what do you want to call like industry framework or solution, I mean, it\u2019s had lots of names and it\u2019s basically, I don\u2019t know, I mean the way I look at it is, it\u2019s finding new markets for IBM software brands that are more, that are not, what is it, they are not traditional IT markets.<\/p>\n

Another way of looking at it, is if everything is a computer nowadays that — you can do complier stuff, then you can get into that. In the rational brand, you have the buy and sell a lot, which brings them into system stuff, which is doing non-IT stuff and you guys bought — I always call it Maximo, but it was actually MCO is that what it or —<\/p>\n

Noah Kuttler:<\/strong> MRO, MRO.<\/p>\n

Michael Cot\u00e9:<\/strong> It was MRO, which got into keeping track of people\u2019s pencil holders, just anything, valves and things like that?<\/p>\n

Noah Kuttler:<\/strong> Yeah, and it really is fantastic, because if you think about it, the assets of IT are such, because that\u2019s what was available to time. Your computers are what they manage, but now you have an iPhone, I have an iPhone, these things can be, these things should also be managed. They should also be a part of the enterprise, but then also things like a building, you know, everything in a building can be instrumented and we can start to control that.<\/p>\n

Michael Cot\u00e9<\/strong>: And then, so do you guys have — like what\u2019s the partnership angle when you\u2019re doing this kind of stuff, and the reason I ask this is because, I mean traditionally IBM doesn\u2019t do stuff outside of its own domain, that\u2019s kind tautologically putting it.<\/p>\n

Noah Kuttler<\/strong>: Right, certainly.<\/p>\n

Michael Cot\u00e9:<\/strong> Sort of like, you don\u2019t live outside, you live — your home is your house anyways. And so, like in building, I mean I know you guys partner with Johnson Controls and ultimately people like that. So, do you guys sort of have like the bevy of partners that you go with in various things or are you more trying to sort of takeover those things? Like what\u2019s the strategy that you go in there with?<\/p>\n

Noah Kuttler:<\/strong> Well, that particular area I don\u2019t know personally, because I\u2019m not dealing with that. I do know that we do have a number of partners like you said, Johnson Controls that we deal with. And it\u2019s kind of a mix, we have a number of different business partners that we work with that all play in different areas and then there are some things that we go alone where we go with our services organization as well, but your point about Johnson Controls, that was a good example of they make the chips that go into buildings and some of that type of thing and we did a partnership with them where we turned Armonk and Rochester into smarter buildings.<\/p>\n

Michael Cot\u00e9:<\/strong> Right, right.<\/p>\n

Noah Kuttler:<\/strong> And, yeah, you probably —<\/p>\n

Michael Cot\u00e9:<\/strong> Yeah, and I guess the other thing that — the other premise or theory or whatever your operating theory being that, I hate to use a word like substrate or wide space or something, but there is this area of need for management to software that didn\u2019t really exist before.<\/p>\n

Various executives and keynotes kind of a pulse and other kinds of maintenance that when it came to whether it\u2019s managing a building or managing a factory or managing a pin holder, there really wasn\u2019t the ability to manage it before.<\/p>\n

Now, that kind of exists, and there is sort of a vacuum of software that yourself and others could kind of fill as well.<\/p>\n

Noah Kuttler:<\/strong> Right, well let\u2019s look at it like this. If you think about the budget of any customer or anybody listening your budget that\u2019s a pot of money, it\u2019s not getting bigger, it\u2019s getting smaller, if anything.<\/p>\n

IT budgets sometimes are reducing year-to-year, even budgets that are allocated are reducing. If you think about your average building, there was a great speech that President Obama or for us our President the U.S. President Obama gave at Penn State where he was talking about smarter buildings and he had mentioned us there.<\/p>\n

One of the statistics he used that 45% of the energy in the United States goes to buildings or halls. So, outside of payroll, buildings become one of the largest expenses to a company.<\/p>\n

So, if you think about yourself and you think about your dwindling IT budget, it\u2019s basically just going into the ether on heating and nonsense like that, whereas if you had an intelligent building, you\u2019re doing smarter buildings that might allow you as an IT organization to have more money or to do things more intelligently with the type of services that you offer.<\/p>\n

Michael Cot\u00e9:<\/strong> Yeah, it reminds us of a conversation I had with one of our clients, Syntela who basically they have, what do they have? They have software that helps you sort of monitor and if not monitored directly, you can figure out and estimate how much power usage various servers have and things like that.<\/p>\n

Then kind of cross that with how much power you\u2019re getting in, and the whole point being that you want to optimize the power that you\u2019re using. And back when there was the barrel of oil, and whatever it used to be back when everyone suddenly went green freaky, and then it came down, and everyone kind of forgot about it.<\/p>\n

Like, he was saying that a lot of the issues that when they talk with some people, that the IT people are kind of like, \u201cWhy do we need this for? We don\u2019t pay that bill.\u201d But then he said that there are some stories of people where, they\u2019re like, we\u2019ve got like a petabyte of storage sitting on the loading dock, because we don\u2019t have the electrical capacity to plug it in.<\/p>\n

It\u2019s kind of like well, there you go, there is your problem. It\u2019s like — and the point there being that there\u2019s almost and without getting myself down in too many rabbit holes, I\u2019ll line them up here. But, it\u2019s almost as if in order to do your IT job, it may start to become necessary to do these other things, like worry about power management and things like that.<\/p>\n

Know that we have to worry about the power coming in here, because then we can\u2019t plug in our drives.<\/p>\n

Noah Kuttler:<\/strong> You have to be a citizen of the world per se.<\/p>\n

Michael Cot\u00e9:<\/strong> Right, right.<\/p>\n

Noah Kuttler:<\/strong> It\u2019s funny you say that because, before I was with IBM I was with a small software company in New Jersey and we were about 15 people. When I tell you that I did about everything, I can tell you I did about everything.<\/p>\n

In fact, in addition to being the marketing director there, I was the exchange administrator, which how those two jobs fall into the same category is beyond me. But, it\u2019s made me hypervigilant to the fact that all these things are important to know about.<\/p>\n

So, I remember being on the phone with someone at IBM, and they said to me, \u201cOh, such and such is free.\u201d I said, \u201cOh great, then let\u2019s do that.\u201d The woman says, \u201cOkay, I need your division and your department number.\u201d And I said, \u201cLady, anytime someone asks you for division and department number, it\u2019s not free.\u201d I\u2019m getting billed for it in some way, shape, or form.<\/p>\n

So, those types of shadow budgets that people don\u2019t think about, they factor in.<\/p>\n

Michael Cot\u00e9:<\/strong> Yeah. Why don\u2019t we yeah, I know that make sense. It is like, it\u2019s funny that in the previous episode that we had just five minutes ago as it were.<\/p>\n

Noah Kuttler:<\/strong> Right.<\/p>\n

Michael Cot\u00e9:<\/strong> We were talking about how people need to have a sense of purpose or kind of be more plugged into the business. And then may be this is another example of it is kind of being aware of what\u2019s going on beyond your cubicle and like how or what you are doing plugs into that and impacts, all right and —<\/p>\n

Noah Kuttler:<\/strong> Well, the DC Water guy at Pulse, and I forget the gentleman\u2019s name and I apologize to him, but the customer that we had from DC Water even talked about it with — when they provided a service back to the end customer as well as internally, all of a sudden they had all of these people throwing money at them saying, \u201cHey, can you do this project, can you do this?\u201d And when you become valuable to the organization by providing them the things that they need, they are going to make sure you are well taken care of.<\/p>\n

Michael Cot\u00e9:<\/strong> Yeah, yeah.<\/p>\n

Noah Kuttler: <\/strong>You know.<\/p>\n

Michael Cot\u00e9: <\/strong>Yeah, I mean it just — that\u2019s the challenges of taking that leap of faith. They are doing — we are doing this project is getting like into that point, but it is —<\/p>\n

Noah Kuttler:<\/strong> No question.<\/p>\n

Michael Cot\u00e9:<\/strong> That is like — I think there is sort of an intersection of easy things to say and also the helpfulness of it. And I think that\u2019s the thing, that\u2019s a good, the thing that this concept is at that point of, if you are successful at like making whoever you are delivering your service to happy, they are going to ask for more of it, right? It kind of does beg the question of like well, how do I do that or whatever, but it is kind of — there is no arguing about it, if you could pull it off, then it\u2019s going to work for you.<\/p>\n

Noah Kuttler:<\/strong> A great consultant once said to me, there are three steps to being a great consultant. It\u2019s understanding the problem, delivering on-time and under budget, asking for more work.<\/p>\n

Michael Cot\u00e9:<\/strong> That\u2019s right, definitely. Now, that makes sense.<\/p>\n

Noah Kuttler:<\/strong> Yeah.<\/p>\n

Michael Cot\u00e9:<\/strong> So lets, I mean lets talk about the Pulse Conference itself for a little bit. I mean, what would you describe the agenda of it, like what the themes were or whatever?<\/p>\n

Noah Kuttler:<\/strong> The theme was integrated service management, and it really was a valid communicating both the broader story, but you know one of the things that I would point out is that we are not forgetting about the data center customers by any means. What we have done is, we are working on progression paths, and entry points, so that if you are a TPM customer and you\u2019re really just interested in, \u201cI need to get a better virtualization strategy going on.\u201d<\/p>\n

We have those solutions and those are available to you, and we actually — the reason I mentioned TPM is because we had a new announcement around Federated Image Management, but that\u2019s not here or there.<\/p>\n

Michael Cot\u00e9:<\/strong> Right, right.<\/p>\n

Noah Kuttler:<\/strong> But, I\u2019m sorry, it\u2019s so transparent how much of a marketing guy I am, because I\u2019m just like plug and you know but —<\/p>\n

Michael Cot\u00e9:<\/strong> And that\u2019s — I mean when people go to a conference, let\u2019s say you are going to conference, they want to know about the analysis stuff, right.<\/p>\n

Noah Kuttler:<\/strong> Well, and also I was the one that was the cat herder for that list. That list that you probably saw when the 00:13:13 where they showed the list of — I was the one that cat herded that, so that\u2019s why I know that. But it\u2019s also about the broader perspective of service management when you start to think about industry solutions, you start to think about design and delivery and you start to think about things like intelligent network, metering network management.<\/p>\n

I was you know roll off of that one, where like real time asset locator for healthcare. Where you are starting to think about services that are offered, that are not traditional IT, but there are things that IT can implement that are going to provide value to the business.<\/p>\n

Michael Cot\u00e9:<\/strong> Yeah. I mean, it\u2019s Internet of thing stuff, right?<\/p>\n

Noah Kuttler:<\/strong> Yes.<\/p>\n

Michael Cot\u00e9:<\/strong> That\u2019s the other moniker.<\/p>\n

Noah Kuttler:<\/strong> Yeah. And, I really like that as a concept as well.<\/p>\n

Michael Cot\u00e9:<\/strong> Yeah. I mean, to your point of the data center stuff, I mean the thing that I notice is — while on the keynote it was very focused on integrated service management stuff or whatever to be all proper in my phrasing.<\/p>\n

Noah Kuttler:<\/strong> Right.<\/p>\n

Michael Cot\u00e9<\/strong>: If you went down to like the 00:14:15 it is like little boost, it was like, you can like throw a rock, or I guess like whatever else you would have. There would be people who are just like, here is image management, here is service things, like all the technical products were actually down on the floor that you just have to kind of go dig them up.<\/p>\n

Noah Kuttler:<\/strong> Because that never goes away.<\/p>\n

Michael Cot\u00e9:<\/strong> Right, right.<\/p>\n

Noah Kuttler:<\/strong> At the end of the day there is a bill of materials that needs to be addressed in terms of what the customers are using and again, there are some customers that are very gung ho that are saying yeah, we\u2019re going to do real time asset location for healthcare and we are ready to go. There are other customers that just say, \u201cGive me my TSM, let me be happy and move on.\u201d<\/p>\n

Michael Cot\u00e9:<\/strong> And so, while you are the integrated service guy here, like since you did cat herd the other the list of announcements, like can you sort of like go over what those other announcements were?<\/p>\n

Noah Kuttler:<\/strong> Sure. There were a number of different product announcements one of the most exciting things that\u2019s happened recently is, where we\u2019ve taken the big fixed products, and those are now officially the Tivoli Endpoint Manager product. So, that was a really nice announcement.<\/p>\n

Michael Cot\u00e9:<\/strong> Yeah, I mean that was a very practical pragmatic bite and that was in 2010, right, when you guys got that. It\u2019s just desktop management patching or endpoints but you know —<\/p>\n

Noah Kuttler:<\/strong> Right, and, you know, the thing and I\u2019ll be honest with you, the thing that I love about the acquisitions that we make is the — in addition to new technology and new things that come in from there, we also get great new people. And there are people that come in that provide very unique or different perspectives that we then as maybe longer term IBM or start to learn from and start to incorporate their thinking, so that\u2019s also good to have those folks in there.<\/p>\n

Michael Cot\u00e9:<\/strong> Right, right. So you had the BigFix announcement and well —<\/p>\n

Noah Kuttler:<\/strong> Right, the BigFix announcement, we had Tivoli Provisioning Manager, where we talked about a federated image management.<\/p>\n

Michael Cot\u00e9:<\/strong> That\u2019s the thing that — was that the thing that was in beta that —<\/p>\n

Noah Kuttler:<\/strong> Oh, I\u2019ll get to that, but federated image management, part of that is there were some — there were two really good cloud announcements. And I\u2019m laughing because when you asked about it, the name was a code name and now it\u2019s another name.<\/p>\n

Michael Cot\u00e9:<\/strong> Yeah, yeah. That\u2019s why I didn\u2019t ask by name, because I think there are many different names for it.<\/p>\n

Noah Kuttler:<\/strong> You know, this is not \u201cask for it by name\u201d type of situation unfortunately. We refer to it internally as high-scale low-touch.<\/p>\n

Michael Cot\u00e9<\/strong>: That\u2019s right.<\/p>\n

Noah Kuttler:<\/strong> That\u2019s what\u2019s in beta, and Jamie talked about that in her keynote and really what we are — it kind of says what it is, and is what it says, whereas if you\u2019re doing a cloud environment and you are doing an image rollout, you don\u2019t have time to configure all those things. It needs to be \u201cboom, boom, boom, boom, boom.\u201d<\/p>\n

So, high-scale low-touch deployment is about that, making it very simple to rollout and implement those images. Now, the other thing that we talked about was a tech preview of the hybrid cloud integrator that\u2019s based on cast iron technology.<\/p>\n

That is about services that are public and\/or private and having those as a kind of just a service catalog where you just pull from those, it doesn\u2019t matter if they are public or private they\u2019re all in the service catalog. We also talked about Tivoli Storage Manager for virtualized environments and we have some really good features there in terms of the way we backup with VMware.<\/p>\n

It\u2019s a lot more efficient, it\u2019s a lot quicker.<\/p>\n

Michael Cot\u00e9:<\/strong> Then, there was some security stuff, which is something I don\u2019t pay really close attention to, so I often miss but —<\/p>\n

Noah Kuttler:<\/strong> Yeah, the security — it was a security intrusion prevention device. It\u2019s a new box, as an old hardware guy, shiny metal always catches my attention and so —<\/p>\n

Michael Cot\u00e9:<\/strong> That\u2019s right or black metal maybe I don\u2019t know.<\/p>\n

Noah Kuttler:<\/strong> Yeah, well yeah, exactly the black yeah. But yeah, it actually won an award at RSA. It\u2019s the GX50 700 I believe was the product name.<\/p>\n

Michael Cot\u00e9:<\/strong> Good IBM name, yeah.<\/p>\n

Noah Kuttler:<\/strong> Let me tell you. If there is anybody that knows how to name things and I\u2019m not being sarcastic either you know, personal computer, you\u2019re welcome.<\/p>\n

Michael Cot\u00e9:<\/strong> GX2000.<\/p>\n

Noah Kuttler:<\/strong> You\u2019re welcome exactly. So, we had a couple of those announcements, we also had some announcements around like I said, real time asset locator. We did a statement of direction around smarter cities, and then also ran smarter buildings, and so yeah, so a number of them we\u2019re starting to think, there\u2019s anything that was —<\/p>\n

Michael Cot\u00e9:<\/strong> Yes, I remember there was basically some virtualization stuff, and there was the high-touch or low-touch high-thing, and I mean that was kind of interesting.<\/p>\n

Noah Kuttler:<\/strong> There was a network manager bundle that we had with OMNIbus, and that was also a nice thing. They kind of bundled a bunch of those products together and the nice thing, it\u2019s funny. The nice thing about the network manager is you know, I referred to it on the blog, the intelligent network — crap I always screw up this name, Intelligent Metering Network Management Product.<\/p>\n

Michael Cot\u00e9: <\/strong>There you go.<\/p>\n

Noah Kuttler:<\/strong> Which is around smarter — thank you, which is around smarter grids and smarter electricity. That\u2019s one of those, I refer to it as the Reese\u2019s peanut butter cup, two great tastes that taste great together, because you have the Maximo, which is the asset management and you have the network products, which is around the networking.<\/p>\n

You put those together, and you have this great product for reading these meters, and the efficiencies on the network for reading those meters at a home site, as opposed to having to send out a guy or a girl that\u2019s being chased by dogs, and God knows what —<\/p>\n

Michael Cot\u00e9:<\/strong> The truck rolls, and all that business.<\/p>\n

Noah Kuttler:<\/strong> Oh yes, truck rolls, I love that.<\/p>\n

Michael Cot\u00e9:<\/strong> That was another, I think, I mean, if having followed like all this integrated stuff at Tivoli for like three years or so now. There is a certain lexicon of — there is a kind of like truck roll, CenterPoint Energy, San Francisco always, DC Water now is one, but there is, yeah like similar things that pop up. It\u2019s fun to catalog those.<\/p>\n

I spoke to myself and forgetting what I was going to say next, which is always exciting for me, but I mean, what was I going to say? I had one last thing I was going to talk about, terrible, terrible that I have forgotten it.<\/p>\n

Noah Kuttler:<\/strong> Oh, I thought terrible was like a code name for something.<\/p>\n

Michael Cot\u00e9:<\/strong> No, no, no, that\u2019s my own project code names.<\/p>\n

Noah Kuttler:<\/strong> Okay, well, yeah we have many acronyms at IBM.<\/p>\n

Michael Cot\u00e9: <\/strong>Oh, I know what you are going to say, because there was also, I forget, I think, it was like the business service community, but there is some community site that you guys —<\/p>\n

Noah Kuttler:<\/strong> Oh yes.<\/p>\n

Michael Cot\u00e9:<\/strong> You actually launched it, it\u2019s kind of a soft launched a few weeks ago. But it\u2019s kind of like developerWorks for ops people or something.<\/p>\n

Noah Kuttler:<\/strong> Danny will kill me, because I forgot about it, but yeah, and the reason I forgot about it, was because it was in — as I look at the chart in my head. It\u2019s on the bottom there under a kind of a cross thing.<\/p>\n

Service Management Connect, is a site that we put on developerWorks and Service Management Connect, the reason that that\u2019s important is, this is Subject Matter Experts at IBM, business partners, you as customers, all of these people coming together to collaborate and share content and share technical content.<\/p>\n

It\u2019s not just IBM who is providing content, it\u2019s customers providing content, it\u2019s interaction and collaboration, so it\u2019s really building a community.<\/p>\n

Michael Cot\u00e9:<\/strong> Yeah.<\/p>\n

Noah Kuttler:<\/strong> And one of the things around this community that\u2019s in service management connect is the Request For Enhancements tool.<\/p>\n

Michael Cot\u00e9: <\/strong>Yeah, right, right, right.<\/p>\n

Noah Kuttler:<\/strong> And we\u2019ve been starting to role that out, so customers can vote on features that they want in products, vote them up, vote them down, comment on them, which is a really great feature.<\/p>\n

Michael Cot\u00e9:<\/strong> Yeah, yeah. I mean, it would be great if in the enterprise management space, you guys could help create as lively a community, that for example Spiceworks has a small and medium community.<\/p>\n

Noah Kuttler:<\/strong> Right.<\/p>\n

Michael Cot\u00e9:<\/strong> And kind of bring beyond like these forums, bring the layer of functionality of sharing best practices, and technologies, like you were saying, kind of like voting on features, because it is I don\u2019t know, I continually on this podcast complain here and there, but it is hard to find that body of that community around operation stuff. It\u2019s easier to find in the developer world. So, I mean, hopefully that will work out.<\/p>\n

Noah Kuttler:<\/strong> Yeah. Business service management was the first area that we\u2019ve launched and we\u2019re going to launch other areas around it. But yeah, it\u2019s one of the things that I found fascinating and Pulse was the — the Tivoli user group that we have online that 00:23:02 is now managing. Then, like our customer lounge, one of the biggest things that people wanted to do was the customer connection thing, where we were putting customers like in oil and gas, finding them other oil and gas customers, so they could sit down and talk to those folks.<\/p>\n

Michael Cot\u00e9:<\/strong> Yeah, SAP has a community like that. I think that\u2019s pretty popular, it\u2019s called the business process exchange or something and you know, it\u2019s always a little dicey when you get people on the same industry who are theoretically competitors swapping how they run their businesses.<\/p>\n

Noah Kuttler: <\/strong>Right, but, right.<\/p>\n

Michael Cot\u00e9:<\/strong> And then, there is also some IT — it\u2019s a little more complicated than infrastructure, but I don\u2019t know, it is nice to be able to facilitate talking to peers.<\/p>\n

Noah Kuttler:<\/strong> Yeah, in the developerWorks community, that\u2019s something that we\u2019ve been doing for quite some time is kind of opening that up to customers and getting them involved and interacting. And so, I think that this is kind of the next step, and I hope that it\u2019s a community that is engaging.<\/p>\n

Michael Cot\u00e9:<\/strong> Yeah, yeah, you know, yeah, we\u2019ll see, I mean, it takes a lot of work to make that happen, but you guys have the resources.<\/p>\n

Noah Kuttler:<\/strong> Certainly, certainly.<\/p>\n

Michael Cot\u00e9:<\/strong> Well, great, well. I mean, you know, you had reached out so, like I had to do this podcast. And I think it was a good idea to like to sit down and kind of rehash it over kind of what was going on there. I think there is always a lot of confusion about what Tivoli is doing talking about waste water management now. Hopefully, it\u2019s helpful to people who care about Tivoli to, kind of, like get new ideas, new explanations of that.<\/p>\n

Noah Kuttler:<\/strong> Well and one thing I would say is, that it\u2019s very interesting, so, you know Ivor Macfarlane, right?<\/p>\n

Michael Cot\u00e9:<\/strong> I think so, yeah, yeah.<\/p>\n

Noah Kuttler:<\/strong> Okay. So, Ivor runs a simulator workshop that we do in person. Now, one of the things that we were showing at Pulse was this virtual stimulator game.<\/p>\n

It\u2019s a game that we developed with G2G3, because they also helped us with the simulator, the impersonator, but it\u2019s this game that we do online where customers have projects that they have to pick. Then they have to figure out what the solutions are that they are going to put in and all of the time they are losing money, they are losing their stake in the field that they are in.<\/p>\n

The game kind of will lead people to maybe you want to do one of these workshops. It\u2019s a four-hour workshop, we do it in person, people take different roles CMO, CFO, CIO. What is astounding is, when you come out of the game, you start to have to a realization of how much larger the problem could potentially be.<\/p>\n

The way that I talk about it with people is, it\u2019s kind of like twitter people can tell you about twitter till they\u2019re blue in the face.<\/p>\n

Michael Cot\u00e9:<\/strong> You got it steep in the soup.<\/p>\n

Noah Kuttler:<\/strong> Until you have that one scenario and for me, the scenario was a certain Telco, who will remain nameless, was billing my mother for three boxes that they never installed for a television service. She was very frustrated, and I said to her, \u201cMom, I\u2019m going to go on twitter. I\u2019m going to see what I can do.\u201d I put the name of the company up at fail, about a little while later I get a contact form a person there, she says, \u201cHi! My name is Jenny send me your mother\u2019s information.\u201d<\/p>\n

I sent it to my Mom, they get a dedicated rep that\u2019s working with her and yeah, it took some time, but eventually they got it off of her bill.<\/p>\n

Michael Cot\u00e9: <\/strong>Yeah, yeah, that\u2019s not too shabby.<\/p>\n

Noah Kuttler: <\/strong>So my mom calls me up, and she is just like shellshocked, she says, \u201cI don\u2019t know what I would have done, if you hadn\u2019t done this.\u201d She is like now I understand what this twitter thing is that you\u2019ve been talking about.<\/p>\n

Michael Cot\u00e9:<\/strong> Yeah, yeah. No, it\u2019s like reintroducing people into the whole scheme of things talking with each other.<\/p>\n

Noah Kuttler:<\/strong> Yeah and so yeah, the Tivoli products, and you know working on those in the data center is something that we continue to do, but as our customer start to see their needs go outside of the data center, then we want to have those solutions and we want to have integrated service management across all of that. And so, that\u2019s what we were doing.<\/p>\n

Michael Cot\u00e9: <\/strong>Yeah, now that makes sense. Well, great well thanks for being a guest here.<\/p>\n

Noah Kuttler: <\/strong>Oh, no problem. No problem. Thank you. And next time we have to do like over Rudy\u2019s or something local, you know —<\/p>\n

Michael Cot\u00e9: <\/strong>That\u2019s right. We\u2019ll have some food in a hotter place than this. It\u2019s getting kind of cold in here.<\/p>\n

Noah Kuttler: <\/strong>Yeah, I was going to say — I think we are sitting like right under the air vent.<\/p>\n

Michael Cot\u00e9: <\/strong>Definitely.<\/p>\n

Noah Kuttler:<\/strong> I mean that\u2019s under the —<\/p>\n

Michael Cot\u00e9: <\/strong>It\u2019s kind of 00:27:27 kind of keeps you up.<\/p>\n

Noah Kuttler:<\/strong> Is that a how or is that — what\u2019s that hanging from the wall?<\/p>\n

Michael Cot\u00e9:<\/strong> Over here?<\/p>\n

Noah Kuttler:<\/strong> Yeah.<\/p>\n

Michael Cot\u00e9:<\/strong> Yeah, it\u2019s a longhorn.<\/p>\n

Noah Kuttler: <\/strong>Okay, that is a longhorn hanging from the wall, because we are in Austin and of course that just makes sense.<\/p>\n

Michael Cot\u00e9:<\/strong> You just inherit those and your wife doesn\u2019t want them so you bring it to work. That\u2019s what you do. All right, well on that note, we\u2019ll see everyone next time.<\/p>\n

Disclosure:<\/strong> see the RedMonk client list<\/a> for clients mentioned, including IBM.<\/p>\n","protected":false},"excerpt":{"rendered":"

While running around SXSW, I caught up with IBM’s Noah Kuttler to discuss the happenings at IBM’s Tivoli conference, Pulse. Also, be sure to check my trip report from this year’s Pulse – there’s some good discussion in the comments. Download the episode directly right here, subscribe to the feed in iTunes or other podcatcher […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,44],"tags":[349,354,546,622,748,752],"class_list":["post-6284","post","type-post","status-publish","format-standard","hentry","category-conferences","category-itmanagementguys","tag-ibm","tag-ibmpulse","tag-noah-kuttler","tag-pulse2011","tag-sxsw","tag-sxsw2011"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts\/6284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/comments?post=6284"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts\/6284\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/media?parent=6284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/categories?post=6284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/tags?post=6284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}