A few years ago I gave this presentation to the Porter Novelli Austin<\/a>. One of the original folks there, Josh Jones-Dilworth<\/a>, now has his own marketing firm (Jones-Dilworth, of the mysteriously stealthy home-page<\/a>), and asked me to come give the talk to his people.<\/p>\n I updated it a bit, but the goal is still the same: tactical advice for getting things from and working with analysts. Also of note: the presentation is targeted at PR, AR, and other people who work on the \u201csell-side\u201d with analysts. The focus is primarily for \u201cvendors\u201d who want to curry influence & do work with analysts, not \u201cbuyers\u201d who want to use analysts as input for their own evaluations, procurement, knowledge, etc.<\/p>\n Jones-Dilworth is a great firm – and not just because they have a kegerator in their office – if you’re in the market for PR, AR, and strategic marketing help, they’re worth checking out.<\/p>\n Disclosure:<\/b> some of Josh’s past and current clients have been and are RedMonk clients. Josh also gave me a Roku<\/a> as he had two boxes full of them from that client of his. Also: an espresso and seltzer water from the coffee outfit next door, Once Over Coffee<\/a> – it was delicious!<\/p>\n","protected":false},"excerpt":{"rendered":" A presentation on being tactical and getting things done\/ from analysts, not defining the role.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,35],"tags":[109,428],"class_list":["post-5218","post","type-post","status-publish","format-standard","hentry","category-presentations","category-the-analyst-life","tag-ar","tag-jones-dilworth"],"acf":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts\/5218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/comments?post=5218"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts\/5218\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/media?parent=5218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/categories?post=5218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/tags?post=5218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}