{"id":2312,"date":"2009-02-24T12:22:26","date_gmt":"2009-02-24T17:22:26","guid":{"rendered":"http:\/\/www.redmonk.com\/cote\/2009\/02\/24\/sxsw08schwag\/"},"modified":"2009-02-24T12:22:26","modified_gmt":"2009-02-24T17:22:26","slug":"sxsw08schwag","status":"publish","type":"post","link":"https:\/\/redmonk.com\/cote\/2009\/02\/24\/sxsw08schwag\/","title":{"rendered":"SXSW 2008 Schwag Analysis"},"content":{"rendered":"<p class=\"pic\">\n<p>What makes the best schwag? How about crap schwag? While at <a href=\"http:\/\/2008.sxsw.com\/\">SXSW last year<\/a>, <a href=\"http:\/\/www.peopleoverprocess.com\">Cot&eacute;<\/a>, <a href=\"http:\/\/joshdilworth.com\/\">Josh Dilworth<\/a>, and <a href=\"http:\/\/twitter.com\/laurensell\">Lauren Sell<\/a> go booth-to-booth to not just check out the schwag, but analyze and comment on it. Does it work? Where&#8217;d it come from? Would you want to get it?<\/p>\n<p>After touring through the booths, we get outside and see the kind of schwag the press gets.<\/p>\n<p>(You may remember Josh and Lauren from the <a href=\"http:\/\/www.redmonk.com\/cote\/2007\/09\/11\/what-exactly-do-these-pr-people-do\/\">&#8220;what do PR people do?&#8221;<\/a> videos awhile back.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What makes the best schwag? How about crap schwag? While at SXSW last year, Cot&eacute;, Josh Dilworth, and Lauren Sell go booth-to-booth to not just check out the schwag, but analyze and comment on it. Does it work? Where&#8217;d it come from? Would you want to get it? After touring through the booths, we get [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,27],"tags":[678,748,749],"class_list":["post-2312","post","type-post","status-publish","format-standard","hentry","category-conferences","category-redmonktv","tag-schwag","tag-sxsw","tag-sxsw08"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts\/2312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/comments?post=2312"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts\/2312\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/media?parent=2312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/categories?post=2312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/tags?post=2312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}