{"id":224,"date":"2006-06-30T12:46:54","date_gmt":"2006-06-30T19:46:54","guid":{"rendered":"http:\/\/www.redmonk.com\/cote\/wp\/?p=224"},"modified":"2006-06-30T12:46:54","modified_gmt":"2006-06-30T19:46:54","slug":"using-delicious-for-eclipse-marketing-the-call-out","status":"publish","type":"post","link":"https:\/\/redmonk.com\/cote\/2006\/06\/30\/using-delicious-for-eclipse-marketing-the-call-out\/","title":{"rendered":"Using del.icio.us for Eclipse Marketing, The Call Out"},"content":{"rendered":"<p>Ian Skerrett wrote, <a href=\"http:\/\/www.redmonk.com\/cote\/archives\/2006\/06\/curing_email_ov.html\">and for:&#8217;ed me<\/a>, <a href=\"http:\/\/ianskerrett.blogspot.com\/2006\/06\/press-coverage-of-callisto.html\">about using del.icio.us for Eclipse Callisto marketing<\/a>. He&#8217;s done some <a href=\"http:\/\/www.redmonk.com\/jgovernor\/archives\/001186.html\">tag gardening<\/a> for tracking posts about <a href=\"http:\/\/www.eclipse.org\/projects\/callisto.php\">Callisto<\/a>, and tracking blogs and blog posts on the topic:<\/p>\n<ul>\n<li><a href=\"http:\/\/del.icio.us\/ianskerrett\/callisto\">http:\/\/del.icio.us\/ianskerrett\/callisto<\/a> &#8211; Ian&#8217;s own bookmarks about Callisto.<\/li>\n<li><a href=\"http:\/\/del.icio.us\/ianskerrett\/callisto-blogs\">http:\/\/del.icio.us\/ianskerrett\/callisto-blogs<\/a> &#8211; Ian&#8217;s bookmarks for blogs and posts about Callisto.<\/li>\n<\/ul>\n<p>More generally, what this means is that Ian has &#8220;called out&#8221; (see below) two tags for tracking  Callisto: <a href=\"http:\/\/del.icio.us\/tag\/callisto\"><code>callisto<\/code><\/a> and <a href=\"http:\/\/del.icio.us\/tag\/callisto-blogs\"><code>callisto-blogs<\/code><\/a>. This means that if you want to get involved in the conversation around Callisto, you can just tag a URL with one of those tags and\/or <code>for:ianskerrett<\/code> to send the link directly to Ian.<\/p>\n<h2>Why do I care?<\/h2>\n<p>Aside from the sheer fact of getting more people to use <a href=\"del.icio.us\">del.icio.us<\/a>, which I&#8217;m always happy to see, this is great because it moves what would normally be a static, &#8220;closed&#8221; web page into a fully enabled information-platform. That page would be <a href=\"http:\/\/fiveruns.com\/buzz\">the usual &#8220;buzz&#8221; page that you&#8217;d see on a website<\/a>.<\/p>\n<p>Why does this matter? Typically, buzz pages don&#8217;t have RSS feeds, so you can&#8217;t really keep up them. More importantly, it&#8217;s not clear what to do if you want to help make the buzz page better. To put it another way, a static buzz page can&#8217;t benefit much from <a href=\"http:\/\/www.redmonk.com\/cote\/archives\/2006\/06\/the_wisdom_of_c.html\">The Network<\/a>.<\/p>\n<p>Since Ian has done this tag gardening, those problems are solved.<\/p>\n<p>It&#8217;s also remarkable that the Director of Marketing for Eclipse is opening himself up so much to the community. I should rephrase: it&#8217;s not unexpected from Ian, but it&#8217;s unexpected from that role in general. How many other Directors, VP&#8217;s, or execs of marketing have said the equivalent of &#8220;send me links you think are relevant to my work&#8221;?<\/p>\n<p>The next issue becomes getting people to use it, which I believe will come, if it hasn&#8217;t already, esp. in the Eclipse community. We&#8217;ll have to see how many <code>for:<\/code>&#8216;s and other tagging people do: hopefully Ian will report back after awhile.<\/p>\n<h2>A Web 2.0 Pattern: The Call Out, or, Emergent Behavior Gardening<\/h2>\n<p>As an aside, I at first wrote that Ian &#8220;created&#8221; these tags. But, in reality, he&#8217;s just called them out, or &#8220;blessed&#8221; them. The thing with tag gardening is that you&#8217;re not really <i>creating<\/i> new tags. Instead, you&#8217;re <i>attaching semantics<\/i> to tags. More generally, you&#8217;re doing a Web 2.0 pattern that I&#8217;ve been meaning to write-up: you&#8217;re participating in emergent semantics. I need a  better phrase for it, but the idea is that:<\/p>\n<ul>\n<li>You don&#8217;t plan out the meaning of tags or even structures.<\/li>\n<li>Instead, once the community coalesces on tags or structure to use, you explicitly &#8220;call out&#8221; that use of it.<\/li>\n<\/ul>\n<p>For example, <a href=\"http:\/\/del.icio.us\/tag\/callisto\">there are plenty of people who&#8217;re using the callisto tag already<\/a>, both for Eclipse and <a href=\"http:\/\/en.wikipedia.org\/wiki\/Callisto_(moon)\">the moon<\/a>. By declaring that he&#8217;s using the tag to track Eclipse Callisto, Ian has added more meaning and use to that tag: in The Network mindset, when a group agrees on acting in the same way, new value. That is, a new convention is created.<\/p>\n<p>From convention comes numerous useful features, primarily the efficiency of not having re-learn how to go about doing something and, to get real <a href=\"http:\/\/www.joelonsoftware.com\/articles\/fog0000000018.html\">Astronaut<\/a>, a sort of &#8220;semantic format&#8221; that can be programatically used: a microformat of behavior. Crazy! ;&gt;<\/p>\n<p><b>Disclaimer:<\/b> Eclipse is a client.<\/p>\n<p><!-- technorati tags start --><\/p>\n<p>Technorati Tags: <a href=\"http:\/\/www.technorati.com\/tag\/callisto\" rel=\"tag\">callisto<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/del.icio.us\" rel=\"tag\">del.icio.us<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/eclipse\" rel=\"tag\">eclipse<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/ianskerrett\" rel=\"tag\">ianskerrett<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/tags\" rel=\"tag\">tags<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/web2.0\" rel=\"tag\">web2.0<\/a><\/p>\n<p><!-- technorati tags end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ian Skerrett wrote, and for:&#8217;ed me, about using del.icio.us for Eclipse Callisto marketing. He&#8217;s done some tag gardening for tracking posts about Callisto, and tracking blogs and blog posts on the topic: http:\/\/del.icio.us\/ianskerrett\/callisto &#8211; Ian&#8217;s own bookmarks about Callisto. http:\/\/del.icio.us\/ianskerrett\/callisto-blogs &#8211; Ian&#8217;s bookmarks for blogs and posts about Callisto. More generally, what this means is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,13,33,36],"tags":[],"class_list":["post-224","post","type-post","status-publish","format-standard","hentry","category-collaborative","category-ideas","category-social-software","category-the-new-thing"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts\/224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/comments?post=224"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts\/224\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/media?parent=224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/categories?post=224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/tags?post=224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}