{"id":1962,"date":"2008-12-10T12:17:54","date_gmt":"2008-12-10T17:17:54","guid":{"rendered":"http:\/\/www.redmonk.com\/cote\/2008\/12\/10\/telelogic-martin-owen\/"},"modified":"2008-12-10T12:17:54","modified_gmt":"2008-12-10T17:17:54","slug":"telelogic-martin-owen","status":"publish","type":"post","link":"https:\/\/redmonk.com\/cote\/2008\/12\/10\/telelogic-martin-owen\/","title":{"rendered":"Martin Owen &#8211; IBM Telelogic Innovation 2008"},"content":{"rendered":"<p class=\"video embed\">\n<p>In this video from the 2008 Telelogic user group meeting, <a href=\"http:\/\/www.peopleoverprocess.com\">I<\/a> talk with IBM&#8217;s Martin Owen. The broad-topic is a discuss using Enterprise Architecture and how it relates to &#8220;business\/IT alignment.&#8221; The nitty-gritty gets down to oing lots of reporting, metrics, and telling people what you&#8217;re up to. Here, the important thing is tailoring your communication to your audience &#8211; tech-jargon or biz-speak, depending on which one you&#8217;re addressing. And how to go in and apply this: baby steps, incremental ROI, and more.<\/p>\n<p>If you like this topic, you&#8217;ll probably also like <a href=\"http:\/\/www.redmonk.com\/cote\/2008\/12\/09\/recession-proof-soa\/\">my Recession-proof SOA Talk<\/a>.<\/p>\n<p><b>Disclosure:<\/b> IBM is a client and sponsored this video.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this video from the 2008 Telelogic user group meeting, I talk with IBM&#8217;s Martin Owen. The broad-topic is a discuss using Enterprise Architecture and how it relates to &#8220;business\/IT alignment.&#8221; The nitty-gritty gets down to oing lots of reporting, metrics, and telling people what you&#8217;re up to. Here, the important thing is tailoring your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,27],"tags":[349,767,768],"class_list":["post-1962","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","category-redmonktv","tag-ibm","tag-telelogic","tag-telelogicinnovation"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts\/1962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/comments?post=1962"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts\/1962\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/media?parent=1962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/categories?post=1962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/tags?post=1962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}