{"id":1437,"date":"2008-06-30T20:23:50","date_gmt":"2008-07-01T01:23:50","guid":{"rendered":"http:\/\/www.redmonk.com\/cote\/2008\/06\/30\/you-think-its-bad-now-get-ready-for-cloud-defining-cloud-computing-cloud-conference-week-part-2\/"},"modified":"2008-06-30T20:23:50","modified_gmt":"2008-07-01T01:23:50","slug":"you-think-its-bad-now-get-ready-for-cloud-defining-cloud-computing-cloud-conference-week-part-2","status":"publish","type":"post","link":"https:\/\/redmonk.com\/cote\/2008\/06\/30\/you-think-its-bad-now-get-ready-for-cloud-defining-cloud-computing-cloud-conference-week-part-2\/","title":{"rendered":"You Think It's Bad Now: Get Ready for Cloud-* – Defining Cloud Computing – Cloud Conference Week, Part 2"},"content":{"rendered":"

\n\"The<\/a><\/p>\n

While some conference glow from last week<\/a>, no doubt, pulled itself across the weekend, it’s safe to say that this cloud stuff has turned into a dog that’ll hunt on both the technological, but more importantly, the marketing angle.<\/p>\n

Cloud Aspirations<\/h2>\n

Even though there’s little agreement about what “cloud computing” means (showing that IBM, really, wasn’t so bad off for being so scatter-shot back at Pulse<\/a> – they’re just as wild-eyed as the rest), over these last few months, it’s fast jammed itself into the semiotic rocket-car that SOA has been jetting around in: that word we describe to our aspirational desires for IT architecture.<\/p>\n

When people talk about “cloud computing,” they’re signaling a conversation about how they’d like things could be. A lucky few are spinning around on making it so, which is much welcomed.<\/p>\n

Dodging Cloud Cynics<\/h2>\n

This word-weasling gets us out of two anti-cloud darts:<\/p>\n