{"id":1061,"date":"2007-11-08T08:29:52","date_gmt":"2007-11-08T14:29:52","guid":{"rendered":"http:\/\/www.redmonk.com\/cote\/2007\/11\/08\/the-chance-to-sell-agile-ibm-software-group-analyst-summit-2007\/"},"modified":"2007-11-08T08:29:52","modified_gmt":"2007-11-08T14:29:52","slug":"the-chance-to-sell-agile-ibm-software-group-analyst-summit-2007","status":"publish","type":"post","link":"https:\/\/redmonk.com\/cote\/2007\/11\/08\/the-chance-to-sell-agile-ibm-software-group-analyst-summit-2007\/","title":{"rendered":"The Chance to Sell Agile &#8211; IBM Software Group Analyst Summit 2007"},"content":{"rendered":"<p>Yesterday, the roving internal camera crew here at the IBM SWG summit asked me what I&#8217;d seen in the first day: if it&#8217;d met my expectations, and what were those. I can&#8217;t quote myself directly from memory &#8211; tragic! &#8211; but it was something like:<\/p>\n<blockquote><p>\nWell, there&#8217;s been quite a lot of talk along the lines of, &#8220;hey, we&#8217;ve bought all these companies, we&#8217;ve got all these technologies, and we&#8217;re a global business, and we&#8217;ve figured out how to run that.&#8221; And then, of course, there was a not on still having lots of revenue. The Lotus break-out session was nice because it was technology heavy.\n<\/p><\/blockquote>\n<p>Yeah. I can really sling the golden yarn on the spot.<\/p>\n<p>Here, let&#8217;s drill down on that pulling together of all the muck into one unified bucket of muck.<\/p>\n<h2>The Agile Catalyst<\/h2>\n<p>It might be because I started reading the Carl Kessler and John Sweitzer book <a href=\"http:\/\/www.amazon.com\/Outside-Software-Development-Successful-Stakeholder-based\/dp\/0131575511\/nudesleecote\"><i>Outside-in Software Development<\/i><\/a> on the flight up here, but much of the talk about internal development has the sounds of what I&#8217;d call &#8220;enterprise agile.&#8221;  Kristof Kloeckner&#8217;s presentation hit the Agile note several times, even by name occasionally!<\/p>\n<h2>Agile at IBM<\/h2>\n<p>Now, it&#8217;s all too common to grab for the brass-ring of buzz-wordery, but after having talked with Carl several times on the topic, and Lotus&#8217; Kevin Cavanaugh yesterday, my sense is that there&#8217;s something genuine in there running around in IBM when it comes to applying Agile practices in the large.<\/p>\n<p>Sure, no doubt there&#8217;s still plenty of things that suck and make developers, product managers, and customers blow their stack on a daily basis &#8211; &#8220;work&#8221; always sucks. (The difference between a young and old programmer often boils down to acceptance that it&#8217;s always gonna suck, but those checks keep cashing, so why not make it suck a little less?) But, pulling back to the grand scheme, I hear IBM&#8217;s experiencing the benefits of Agile development, e.g.:<\/p>\n<ul>\n<li>Shorter delivery cycles allowing for more timely delivery of features (see &#8220;customer value&#8221; and &#8220;solutions&#8221;)<\/li>\n<li>More realistic road-mappery (e.g., &#8220;we can&#8217;t <i>really<\/i> give the sales-force an 18 month road-map&#8221;)<\/li>\n<li>Integrating a bunch of acquired teams and technologies together<\/li>\n<\/ul>\n<p>There&#8217;s been <a href=\"http:\/\/biz.yahoo.com\/bw\/070910\/20070910005634.html?.v=1\">a similar experience in the group I used to work in at BMC<\/a>: software development Nirvana it ain&#8217;t, by far. But, it seems a lot better than the Waterfall days.<\/p>\n<h2>Cashing in Twice<\/h2>\n<p>Now, if IBM has figured something out, I&#8217;d wager there&#8217;s a chance for IBM to profit off helping others achieve the above.<\/p>\n<p>&#8220;Consolidation&#8221; is widespread in the enterprise space now-a-days, and technology comes fast-and-furious enough that every development team could do with some Agile help. While there&#8217;s plenty of Agile consultants running around, it&#8217;d be interesting to see what IBM could pull off in if they productized &#8220;Blue Agile Consulting.&#8221;<\/p>\n<p>I know, I know, you&#8217;re all like, &#8220;are you crazy? Having IBM tell us how to be Agile? Isn&#8217;t that like the devil Rationalizing your prayer book?&#8221;<\/p>\n<p>Maybe it&#8217;d end up that way, who knows? But, with all the Eclipse Way and other Agile thoughts and thought-leadership running around in the IBM universe, why the hell not try it out and move from books to consulting gigs? More often than not, each software discussion I have with (developer-type) software people at IBM gets to a discussion of Agile and how great it&#8217;s been for them. Spreading that benefit to other large enterprises is, I&#8217;m sure, something that customers would pay for, and probably pay well.<\/p>\n<p><b>Disclaimer:<\/b> IBM is a client and has paid my way up here to Stamford for the event. BMC is a client as well &#8211; Eclipse too &#8211; and Carl gave me a free copy of the book.<\/p>\n<p><!-- technorati tags start --><\/p>\n<p style=\"text-align:right;font-size:10px\">Technorati Tags: <a href=\"http:\/\/www.technorati.com\/tag\/books\" rel=\"tag\">books<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/ibm\" rel=\"tag\">ibm<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/ibmanalystconf07\" rel=\"tag\">ibmanalystconf07<\/a><\/p>\n<p><!-- technorati tags end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Could IBM make money off helping enterprises go Agile?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11,43,12,13],"tags":[],"class_list":["post-1061","post","type-post","status-publish","format-standard","hentry","category-agile","category-conferences","category-development-tools","category-enterprise-software","category-ideas"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts\/1061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/comments?post=1061"}],"version-history":[{"count":0,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/posts\/1061\/revisions"}],"wp:attachment":[{"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/media?parent=1061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/categories?post=1061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redmonk.com\/cote\/wp-json\/wp\/v2\/tags?post=1061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}