---
title: "Monki Gras 2017: Claire Giordano - Packaging - and the Gone Girl with the Dragon Tattoo on the Train"
date: 2017-02-20T19:40:20Z
modified: 2017-02-20T19:46:15Z
permalink: "https://redmonk.com/videos/monki-gras-2017-claire-giordano-packaging-and-the-gone-girl-with-the-dragon-tattoo-on-the-train/"
type: video
status: publish
excerpt: ""
wpid: 865
series:
  - Monki Gras 2017
channel:
  - RedMonk Tech Events
featured_image: "https://redmonk.com/wp-content/uploads/2017/02/Claire-Giordano-Thumbnail.jpg"
timestamp: 2017-02-20T19:46:15Z
tags:
  - Monki Gras 2017
  - RedMonk Tech Events
---

This is a great talk about packaging and telling stories from [Claire Giordano](https://twitter.com/clairegiordano). Claire examines the complex interplay between different media and how we consume the narratives we find there. How does Twitter define a narrative, for example, or why on earth does the Economist, that bastion of long-form, think it needs a SnapChat strategy? Packaging benefits us with new forms, mixed media, reduced cycle times, democratized access. This means more stories can come to life, increased reach, massive selection, better discovery, immediacy, anywhere anytime access, customization: fonts and zoom, and of course in delight: forms and serialization.