Monki Gras 2015: Creating a New National Identity for Sweden

Lovely talk kicking off Monki Gras 2015. Söderhavet is an agency that got the gig to redesign the Swedish national identity, for all public communications, including a new typeface, designed by the awesome Stefan Hattenbach, of MAC Rhino Fonts. A wonderful insight into Swedish culture, and Lagom or “just enough”.