RedMonkTV

The average European creates 10 tonnes of CO2 per annum. The average American, 20 tonnes. To avert the dangers of Climate Change, we need to drop our CO2 production to 1 tonne per person. Problem: What is 1 tonne of CO2? How do you visualise it? Answer: You don’t! You change the metric. 1 tonne = 1 person’s annual CO2 production. 1 average person. 1 Tom. Because it’s not about saving tonnes, it’s about saving everyone. For example, a 15 minute shower is 0.1% of a Tom, driving 100 miles in a standard car is 4% of a Tom and producing 1 laptop computer is 45% of a Tom. How many Toms have you consumed? Don’t waste your Toms. Save Toms, not tonnes!