Help Bring RedMonk Content to Developers
RedMonk has spent the better part of a decade speaking with, writing for and working on behalf of developers. As the first and only developer focused industry analyst firm, our free research is read thousands of times a day by the best developers in the industry. These coders, data scientists, DBAs, designers, engineers, operators, statisticians, and sysadmins hail from all over the world. 2010 saw visitors from six continents (nobody from Antarctica, sadly) and 199 countries using 158 different languages.
(Source: RedMonk Analytics)
They arrive from startups. Fortune 500 organizations. Universities. High schools. Government agencies. Non-profits. Open source foundations. And so on. Here is where the developers visiting RedMonk’s research were employed and/or studying, by category, in 2010:
| Rank | Fortune 500 | Government Agencies |
Systems Integrators | Vendors | Web | Universities |
| 1 | CIBC | Headquarters USAISC | IBM | Sun (Oracle) | Amazon | RPI |
| 2 | Fidelity | DOD | Accenture | HP | Yahoo | Stanford |
| 3 | Morgan Stanley | National Academy of Sciences | CSC | Cisco | MIT | |
| 4 | Boeing | Navy Network Information Center | D&T | Microsoft | eBay | UT Austin |
| 5 | BofA | NASA | - | IBM | Mozilla | Northwestern |
Developers from these and other places arrive to read the latest developer oriented research and analysis, which is made possible by clients of our research services. They arrive to learn technology. Why not let them know about yours?
For those that wish to more directly reach our global audience of developers, RedMonk offers a two distinct sponsorship opportunities.
Site Sponsorship (Individual Property)
- Analyst Blogs:
$395/mo - Topic Blogs (GearMonk, RedMonk TV, etc):
$295/mo
Sitewide Sponsorship (Six Properties)
- RedMonk Only
$2000/mo - RedMonk & GreenMonk
$2250/mo
What You Get
Your advertisement will run in the margin of the site or sites specified and must be 120×300 or smaller. Your ad will be one of a maximum of two per site. No getting lost in a sea of ads, no being missed.
Who You’re Talking To
Our audience skews technical. Heavily technical. Some random facts about our readers:
- Our top inbound subject search query over the past six months is “nodejs.”
- Approximately 80% of our visitors use Firefox, Chrome or Safari, in that order. Less than one in five uses Internet Explorer.
- On the Mac platform, the most popular browser is Chrome. On Linux and Windows, it’s Firefox.
- Speaking of Linux, for the calendar year 2010, almost 15% of our traffic came from Linux desktops: in the US, the mainstream market number is .73%.
- We’ve seen 176 distinct browser and operating system combinations so far in 2011.
And last but not least, we’ve had eight visits from OS/2 machines…this quarter. Doesn’t get geekier than that.
How Many You Can Reach
Advertising at RedMonk is about reaching the right developer, not just the most developers. So ditch the shotgun approach and target an audience of influencers. For those still curious monthly pageviews at RedMonk generally fall between 50,000 and 100,000, three out of four of which are uniques. Another 23,000 or so are RSS subscribers. Our Google PageRank is 6. The combined Twitter reach of our analysts is > 20,000.
* If you’d like to see which businesses are reading – and what they’re looking at – on a daily basis, you should subscribe to RedMonk Analytics.