Comments on: The Startup’s Guide to Working With RedMonk

By: james governor

james governor — Sat, 14 Nov 2009 15:35:15 +0000

also worth pointing out to william vanbeneepe *why* we decided we couldn’t offer press services to everyone. its surprisingly time-consuming, for one, so we made it a client advantage. after all time is money.

also we will of course always take calls from reporters about issues or vendors in our spaces whether they are clients are not. just as long as these are not actually direct requests from PRs at non-clients.

By: Scaling Back Big Events, RedMonk Note on Unconferences & co.

Scaling Back Big Events, RedMonk Note on Unconferences & co. — Thu, 12 Nov 2009 00:19:36 +0000

[...] The Startup’s Guide to Working With RedMonk (redmonk.com) [...]

By: William Vambenepe

William Vambenepe — Wed, 11 Nov 2009 22:58:29 +0000

Hi Stephen. OK, understood. It’s somewhat of a fine line for course. But the fact that you’re upfront about all this is what matter most.

By: sogrady

sogrady — Wed, 11 Nov 2009 22:29:50 +0000

@William Vambenepe: that’s an excellent question, and one that i should have put in the Q&A. the short version is that, yes, we will supply quotes for releases for customers.

the longer version is that we while we contractually agree to provide quotes for releases, we are not contractually obligated to provide complimentary quotes. customers typically ask us what we think of a product, and they have a sense for whether we like it or not. in cases where we don’t, and there are many, we are frank in that any quotes supplied are likely to be negative. at which point the customers look elsewhere.

in other words, you are unlikely to find us giving glowing endorsements to any product, but you will never find such for products that we actively don’t believe in.

make sense?

By: William Vambenepe

William Vambenepe — Wed, 11 Nov 2009 22:20:14 +0000

Looks very nice overall, though one thing gave me a pause:

“Press Services: media handling and supporting quotes for releases”

So am I to assume that all Redmonk PR endorsements are bought and paid for? How’s that different from a sponsored white paper? Just shorter?

Call me naive but I truly didn’t expect that.

Doesn’t change the fact that I think you guys are very smart and well-informed and I am sure you provide huge cost/benefit returns to your clients. But one more illusion shattered.