<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Industry Analysis: It&#8217;s About Audience</title>
	<atom:link href="http://redmonk.com/sogrady/2008/09/08/audiences_research/feed/" rel="self" type="application/rss+xml" />
	<link>http://redmonk.com/sogrady/2008/09/08/audiences_research/</link>
	<description>because technology is just another ecosystem</description>
	<lastBuildDate>Wed, 25 Jan 2012 16:19:42 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
	<item>
		<title>By: TravisV</title>
		<link>http://redmonk.com/sogrady/2008/09/08/audiences_research/comment-page-1/#comment-468216</link>
		<dc:creator>TravisV</dc:creator>
		<pubDate>Wed, 10 Sep 2008 15:54:39 +0000</pubDate>
		<guid isPermaLink="false">http://redmonk.com/sogrady/?p=2285#comment-468216</guid>
		<description>I wonder how much of the industry analysis that goes on is really intended for the benefit of the &quot;end user&quot; at all.  

Obviously this does not apply to the reputable sources of analysis like Redmonk.  But aren&#039;t there a heck of a lock of analysts that are merely actors that read a vendor&#039;s script for the right price?  It often seems like popularity contests where the analysts define the status quo of industry segments based on which contestants pay them the most money.  

From reports that seem to more prominently feature the vendors that have paid relationships, to the conferences held where only speaker submissions from paid clients are considered - to the analysts who rarely even talk to vendors that aren&#039;t paying clients.  It&#039;s impossible to know just how pervasive all of these conditions are, but if you are a vendor who has held audience with a lot of industry analysts, you see a lot of subversive tactics and get cynical about it very quickly.  

More in line with the context of the original thread, I&#039;ve always wondered why the analysts who make predictions don&#039;t more publicly revisit those predictions down the line to demonstrate how true / untrue they wound up being.  As annoying and elitist as I found The Industry Standard of old ... I think their new content focus on predictions is actually quite innovative and should be embraced in similar fashion by industry analysts that make market forecasts.  Then we could start to have more of a focus on the individual analysts who have great track records, and a more transparent way to analyze the analysts.</description>
		<content:encoded><![CDATA[<p>I wonder how much of the industry analysis that goes on is really intended for the benefit of the &#8220;end user&#8221; at all.  </p>
<p>Obviously this does not apply to the reputable sources of analysis like Redmonk.  But aren&#8217;t there a heck of a lock of analysts that are merely actors that read a vendor&#8217;s script for the right price?  It often seems like popularity contests where the analysts define the status quo of industry segments based on which contestants pay them the most money.  </p>
<p>From reports that seem to more prominently feature the vendors that have paid relationships, to the conferences held where only speaker submissions from paid clients are considered &#8211; to the analysts who rarely even talk to vendors that aren&#8217;t paying clients.  It&#8217;s impossible to know just how pervasive all of these conditions are, but if you are a vendor who has held audience with a lot of industry analysts, you see a lot of subversive tactics and get cynical about it very quickly.  </p>
<p>More in line with the context of the original thread, I&#8217;ve always wondered why the analysts who make predictions don&#8217;t more publicly revisit those predictions down the line to demonstrate how true / untrue they wound up being.  As annoying and elitist as I found The Industry Standard of old &#8230; I think their new content focus on predictions is actually quite innovative and should be embraced in similar fashion by industry analysts that make market forecasts.  Then we could start to have more of a focus on the individual analysts who have great track records, and a more transparent way to analyze the analysts.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Sharing will occur, it's just a matter of how and where (Fusion ECM)</title>
		<link>http://redmonk.com/sogrady/2008/09/08/audiences_research/comment-page-1/#comment-468040</link>
		<dc:creator>Sharing will occur, it's just a matter of how and where (Fusion ECM)</dc:creator>
		<pubDate>Wed, 10 Sep 2008 01:43:58 +0000</pubDate>
		<guid isPermaLink="false">http://redmonk.com/sogrady/?p=2285#comment-468040</guid>
		<description>[...] O&#039;Grady has an interesting post on his blog talking about analysts and their audience. A secondary point in his discussion, though, [...]</description>
		<content:encoded><![CDATA[<p>[...] O&#8217;Grady has an interesting post on his blog talking about analysts and their audience. A secondary point in his discussion, though, [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: sogrady</title>
		<link>http://redmonk.com/sogrady/2008/09/08/audiences_research/comment-page-1/#comment-467891</link>
		<dc:creator>sogrady</dc:creator>
		<pubDate>Tue, 09 Sep 2008 14:35:40 +0000</pubDate>
		<guid isPermaLink="false">http://redmonk.com/sogrady/?p=2285#comment-467891</guid>
		<description>@Matt Asay: well, the citation of the short-shelf life bit was actually intended to be &lt;i&gt;somewhat&lt;/i&gt; tongue in cheek, as that figure is &lt;a href=&quot;http://searchcio.techtarget.com/news/article/0,289142,sid182_gci1133780,00.html&quot;&gt;disputed&lt;/a&gt;. and it is true that i do not agree with a strictly or even primarily backward looking approach for CIOs, because that&#039;s neither adaptive nor innovative. 

all of that said, i understand the fact that many CIOs are by circumstance forced to focus on the present, and that they&#039;re often unable to embrace risk (read: innovation) because of an inability to sell it to a conservative CEO or board. 

more, i&#039;m of the belief that the history provided is important, and also that balance is desirable. it is unfortunately the case that backward looking analysis currently dominates the research world, but optimally, technologists will have research available that indicates where things have been, where things are, and where things are going. meaning that we need &lt;i&gt;all&lt;/i&gt; of the research, even if i don&#039;t subscribe to some of it.</description>
		<content:encoded><![CDATA[<p>@<a href="#comment-467854">Matt Asay</a>: well, the citation of the short-shelf life bit was actually intended to be <i>somewhat</i> tongue in cheek, as that figure is <a href="http://searchcio.techtarget.com/news/article/0,289142,sid182_gci1133780,00.html">disputed</a>. and it is true that i do not agree with a strictly or even primarily backward looking approach for CIOs, because that&#8217;s neither adaptive nor innovative. </p>
<p>all of that said, i understand the fact that many CIOs are by circumstance forced to focus on the present, and that they&#8217;re often unable to embrace risk (read: innovation) because of an inability to sell it to a conservative CEO or board. </p>
<p>more, i&#8217;m of the belief that the history provided is important, and also that balance is desirable. it is unfortunately the case that backward looking analysis currently dominates the research world, but optimally, technologists will have research available that indicates where things have been, where things are, and where things are going. meaning that we need <i>all</i> of the research, even if i don&#8217;t subscribe to some of it.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt Asay</title>
		<link>http://redmonk.com/sogrady/2008/09/08/audiences_research/comment-page-1/#comment-467854</link>
		<dc:creator>Matt Asay</dc:creator>
		<pubDate>Tue, 09 Sep 2008 11:55:38 +0000</pubDate>
		<guid isPermaLink="false">http://redmonk.com/sogrady/?p=2285#comment-467854</guid>
		<description>SOG:  you can&#039;t have it both ways. You say CIOs look to backward-looking analysts to preserve their jobs, but then you also point out that their shelf-life hasn&#039;t been helped by this strategy. Reading between the lines, you&#039;re  implying that CIOs are idiots for continuing with a strategy that demonstrably does not work. Analysts might be wise to continue bilking CIOs for such &quot;analysis&quot; but it&#039;s not the sort of wisdom with which I&#039;d be comfortable buying my groceries.</description>
		<content:encoded><![CDATA[<p>SOG:  you can&#8217;t have it both ways. You say CIOs look to backward-looking analysts to preserve their jobs, but then you also point out that their shelf-life hasn&#8217;t been helped by this strategy. Reading between the lines, you&#8217;re  implying that CIOs are idiots for continuing with a strategy that demonstrably does not work. Analysts might be wise to continue bilking CIOs for such &#8220;analysis&#8221; but it&#8217;s not the sort of wisdom with which I&#8217;d be comfortable buying my groceries.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Donnie Berkholz</title>
		<link>http://redmonk.com/sogrady/2008/09/08/audiences_research/comment-page-1/#comment-467689</link>
		<dc:creator>Donnie Berkholz</dc:creator>
		<pubDate>Tue, 09 Sep 2008 05:03:13 +0000</pubDate>
		<guid isPermaLink="false">http://redmonk.com/sogrady/?p=2285#comment-467689</guid>
		<description>@sogrady: Oh, that&#039;s not the way I meant it when I was talking about fewer conclusions. What I meant was that shallow analysis was easier than deep, and people often don&#039;t want anything beyond the shallow.</description>
		<content:encoded><![CDATA[<p>@<a href="#comment-467891">sogrady</a>: Oh, that&#8217;s not the way I meant it when I was talking about fewer conclusions. What I meant was that shallow analysis was easier than deep, and people often don&#8217;t want anything beyond the shallow.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: sogrady</title>
		<link>http://redmonk.com/sogrady/2008/09/08/audiences_research/comment-page-1/#comment-467655</link>
		<dc:creator>sogrady</dc:creator>
		<pubDate>Tue, 09 Sep 2008 04:04:09 +0000</pubDate>
		<guid isPermaLink="false">http://redmonk.com/sogrady/?p=2285#comment-467655</guid>
		<description>@Donnie Berkholz: i think to some extent the Paradox of Choice concept is applicable, but at the same time the problem seems to me rooted more fundamentally in the way that corporations think, and outsource risk. 

it is indeed difficult to predict the future: impossibly so, in many cases. but often we&#039;re not &lt;i&gt;actually&lt;/i&gt; talking about the future, as William Gibson reminds, us, we&#039;re talking about the present, which is far more predictable. if not provable to the satisfaction of conservative enterprises.</description>
		<content:encoded><![CDATA[<p>@<a href="#comment-467689">Donnie Berkholz</a>: i think to some extent the Paradox of Choice concept is applicable, but at the same time the problem seems to me rooted more fundamentally in the way that corporations think, and outsource risk. </p>
<p>it is indeed difficult to predict the future: impossibly so, in many cases. but often we&#8217;re not <i>actually</i> talking about the future, as William Gibson reminds, us, we&#8217;re talking about the present, which is far more predictable. if not provable to the satisfaction of conservative enterprises.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Nick Hortovanyi</title>
		<link>http://redmonk.com/sogrady/2008/09/08/audiences_research/comment-page-1/#comment-467498</link>
		<dc:creator>Nick Hortovanyi</dc:creator>
		<pubDate>Mon, 08 Sep 2008 21:54:20 +0000</pubDate>
		<guid isPermaLink="false">http://redmonk.com/sogrady/?p=2285#comment-467498</guid>
		<description>A good post. I met with a CIO the other day and he does not understand technology. I think your analysis has highlighted to me the growing conservatism of on-premise IT people. 

In my opinion, what we need to do though is provide Analysis, with hard real tangible data, back to these on-premise guys, such that they understand and buy these off-premise services. This in turn will help to fund the whole &quot;ahead of curve&quot; ecosystem.</description>
		<content:encoded><![CDATA[<p>A good post. I met with a CIO the other day and he does not understand technology. I think your analysis has highlighted to me the growing conservatism of on-premise IT people. </p>
<p>In my opinion, what we need to do though is provide Analysis, with hard real tangible data, back to these on-premise guys, such that they understand and buy these off-premise services. This in turn will help to fund the whole &#8220;ahead of curve&#8221; ecosystem.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Donnie Berkholz</title>
		<link>http://redmonk.com/sogrady/2008/09/08/audiences_research/comment-page-1/#comment-467452</link>
		<dc:creator>Donnie Berkholz</dc:creator>
		<pubDate>Mon, 08 Sep 2008 20:44:55 +0000</pubDate>
		<guid isPermaLink="false">http://redmonk.com/sogrady/?p=2285#comment-467452</guid>
		<description>Frankly, I think it&#039;s this way because it&#039;s easier. The less conclusions people have to draw from data, the less they have to think and the less time they can spend on it. It seems to me more like an optimization of the level of detail in analysis than an optimization of its level of currency.

I say this because it&#039;s not just drawing conclusions about the future that&#039;s hard -- it&#039;s equally hard to draw general conclusions from specific data. The two are parallel.</description>
		<content:encoded><![CDATA[<p>Frankly, I think it&#8217;s this way because it&#8217;s easier. The less conclusions people have to draw from data, the less they have to think and the less time they can spend on it. It seems to me more like an optimization of the level of detail in analysis than an optimization of its level of currency.</p>
<p>I say this because it&#8217;s not just drawing conclusions about the future that&#8217;s hard &#8212; it&#8217;s equally hard to draw general conclusions from specific data. The two are parallel.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

Page Caching using memcached
Object Caching 338/357 objects using xcache

Served from: redmonk.com @ 2012-02-13 03:34:52 -->
