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	<title>Comments on: Making Money With Software, or Because of It?</title>
	<atom:link href="http://redmonk.com/sogrady/2007/12/14/making-money-with-software-or-because-of-it/feed/" rel="self" type="application/rss+xml" />
	<link>http://redmonk.com/sogrady/2007/12/14/making-money-with-software-or-because-of-it/</link>
	<description>because technology is just another ecosystem</description>
	<pubDate>Thu, 28 Aug 2008 17:59:19 +0000</pubDate>
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		<title>By: Ric</title>
		<link>http://redmonk.com/sogrady/2007/12/14/making-money-with-software-or-because-of-it/#comment-247057</link>
		<dc:creator>Ric</dc:creator>
		<pubDate>Sat, 15 Dec 2007 06:17:03 +0000</pubDate>
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		<description>This is one of the directions I use when asked about ROI on SOA/ESB etc ... you don't necessarily make money "with" it, but often you can identify some business outcome that is improved "because of" it, for which a value can be identified</description>
		<content:encoded><![CDATA[<p>This is one of the directions I use when asked about ROI on SOA/ESB etc &#8230; you don&#8217;t necessarily make money &#8220;with&#8221; it, but often you can identify some business outcome that is improved &#8220;because of&#8221; it, for which a value can be identified</p>
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