It is great that her track was featured.

see paragraph above beginning: “IBM - long considered a technology king maker. Their investments? Well, they lent their name to this particular conference. And anyone who attended the Rational Conference last week can describe in detail the massive presence Second Life had there - it was everywhere. As part of their efforts on the day, they cranked out a nice video (which, interestingly, featured a track from Jessy Moss - an artist not too many folks have heard stateside), several panelists and presenters, and an excellent demo of some climate science related virtual world technologies”

Jessy is an attractive talented singer/songwriter based in Los Angeles with a growing fan base. She is an independant artist whose song sales are primarily technology based from developed download sites. As well, much of her income is generated by writing and singing jingles for major companies. She develops the jingles in her studio, sending and receiving files via internet protocol. If you would be interested in her developing some theme music for next year’s conference it would be a great opportunity for both Jessy and you.

You can see/listen to some of Jessy’s commercial work at http://www.jessymoss.net
and also at sites below.
Look forward to hearing from you.

regards, Ray - for

Jessy Moss
http://www.jessymoss.com
http://www.myspace.com/jessymosscom

I’m also a Stephenson-fan, SF geek, online-culture enthusiast with an interest in the concept of virtual realms (hell, I met my spouse on a MUD in the late ’90s) , but Second Life has so far failed to do a very big thing: be compelling. In terms of population, the biggest virtual words are games, like WoW. Sims Online died fast because people realised that with the state of technology where it is now, online worlds without some sort of entertainment or gaming engine to pull people along just aren’t that interesting.

All the new media social tools that have really taken off — email, blogs, IM, even things like webcams — have taken off because they’ve offered a more efficient way of communicating. But right now, SL is a big resource hog (both in technical resources and in the effort it requires to use — it’s pretty intuitive, but it’s still ‘learn a new interface’) for a very incremental payoff. Interacting via avatar has a novelty value, but if the goal is primarily ‘conduct business/exhange information,’ phone/Web conference/IM/email/video and so on are still faster and more efficient. My general sense is that technology and culture will advance in the next X? years to the point where virtual worlds break through and become an essential part of the landscape, but I don’t think SL will be the one to do it.

… then again, I met with the CEO of NetFlix in 2000 or so and thought it was your standard dumb dot-com business model. “Everyone goes to Blockbuster, and almost no one has DVD players!” I said. “Give it a few years and they will,” he said.

So, I am hardly an infallible oracle about these things :>