Well, I’m back. Apologies for the long absence, but a full day at a conference (Thurs), a CA to MA red eye (Thurs PM / Fri AM), and a half day consultation (Fri) will do that to you. By the time I was done with Monday’s IBM consult and caught up for a bit with my colleague, I was pretty well cooked. So it was back to the hotel room for a couple of hours of sleep, and then on to a most…unique weekend.
Friday evening, as previously mentioned was the Sox game, and unfortunately was a complete shellacking. Bad guys won 15-3. Straight from Fenway a bunch of friends and I hopped in two rented RV’s and went to Loudon, NH for my first NASCAR event. There’s just one word for that: wow.
One thing that was clear, however, during my one (and only?) race was that NASCAR understands its target demographic. Near perfectly. Everything they do is geared at marketing the sport; drivers are highly approachable and fan friendly, technology is employed – not fought – to make the experience more intimate, the PA announcers are candid and brutally honest, and they’re even capable of poking fun at themselves – Talladega Nights posters were all over the place.
While I can’t see myself ever becoming a fan of the sport (and if there’s a form of entertainment with more negative impacts environmentally, I don’t know what it would be), I have a lot of respect for the minds behind the business of the sport.
Anyhow, today’s been busy with a consult this morning, some related research, and then I’ve got a new toy to play with that I’ll have more on shortly. Have a couple of posts I’d like to get up tomorrow at the latest, however, so look for those.