http://redmonk.com/sogrady/2005/03/09/would-blogging-be-fun-if-you-had-to-blog/ because technology is just another ecosystem Fri, 29 Aug 2008 21:31:07 +0000 http://wordpress.org/?v=2.6 http://redmonk.com/sogrady/2005/03/09/would-blogging-be-fun-if-you-had-to-blog/#comment-502 Jim Grisanzio Fri, 11 Mar 2005 01:50:41 +0000 http://redmonk.com/sogrady/wp/?p=350#comment-502 Would blogging be fun if we *had* to blog? Perhaps. As long as we could keep our voice. However, if we had to deliver a marketing message, I'd dump the activity immediately. Most of us would. It's really that simple. What marketing types don't understand is that messages *result* from actions, not the other way around. That's why BSC is successful: it's optional and it's personal. It's not a corporate mandate. Would blogging be fun if we *had* to blog? Perhaps. As long as we could keep our voice. However, if we had to deliver a marketing message, I’d dump the activity immediately. Most of us would. It’s really that simple. What marketing types don’t understand is that messages *result* from actions, not the other way around. That’s why BSC is successful: it’s optional and it’s personal. It’s not a corporate mandate.

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