I’ve always thought Nike’s ads have had a moving quality to them, but none of them have ever hit me any harder than this one. I don’t know if Wieden + Kennedy did this or not, but I couldn’t sum it up any better than whoever did this. This is what last night means - my family could have easily been in there (although our seats have never been that good). Wow. The tearing up must have been from the dust. Must have.
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