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On IBM, OpenStack and Chef: an interview

I recently interviewed Angel Diaz and Dave Lindquist from IBM about the company’s decision to deepen the commitment to OpenStack. I include the video below, but also a transcript, in case you prefer text.

James Governor:      Hi! This is James Governor from RedMonk. We are here at IBM Pulse 2013. I have a couple of guys here that I wanted to talk to because IBM’s has some pretty interesting news. Angel Diaz is in an IBM standard setting role and Dave Lindquist is implementing some of those standards for the company across its portfolio  So the big news this week is about OpenStack. So what is the deal? Why are you putting more word behind the OpenStack arrow, Angel?

 

Angel Diaz:             With OpenStack we want to create a ubiquitous infrastructure as a service platform for cloud. Just like Apache was the heart of all app servers for e-business on the Web, we want to have the same effect for cloud. So when we were looking around what to do, we had a lot of choices, OpenStack had a great community, great following, bunch of end-users, who help stood up the foundation. Right now if we look at it, we are number 3 in code contributions, having a great time. We announced today that all of our cloud services and offerings will be built on open standards. The first one is our IBM SmartCloud Foundation which will ship with OpenStack inside. So it’s pretty cool.

 

James Governor:      Okay, so what kind of pressure you are under, given that it seems like the standard landscape is moving quite quickly, in terms of retrofitting the product portfolio – is it not kind of a tough job?

 

Dave Lindquist:       Well, it’s an exciting job – the community is very exciting, very vibrant, and if we look at the architecture of OpenStack, it’s very clean with nice separation of compute, storage, networking, a nice plugin system, extensibility to bring in various innovations across each of those domains. In addition to that, it’s very much a distributed everything, share nothing model, which is great for scale, great for resiliency. So it’s basically the same architecture that we had been investing in, in IBM in our SmartCloud foundations. So what we are doing is contributing technologies we have into the community, working with the community and advancing some of these designs and then consuming these technologies. So yeah it’s hectic, but it’s very consistent with how we are moving forward, so it’s really been a very productive environment, very efficient.

 

James Governor:      The OpenStack community almost seems like it’s too big, there are so many players, the classic concerns about potential fragmentation, people are going to want to make sure their own models are the ones that are chosen. Do you think you are going to be able to manage that effectively?

 

Angel Diaz:             Well, it’s interesting. OpenStack is probably about the second largest open source activity after Linux. So it is pretty big. We haven’t seen any issues. I am on the mailing lists and so on, I haven’t seen any issues. The way that we stood up the foundation, we learned a lot from Apache.

 

James Governor:      So is it true that the only reason IBM agreed to join was if OpenStack set up a foundation?

 

Angel Diaz:             No – they wanted to set up a foundation. We thought that we want a balance between corporate sponsorship to actually run an organization, but also meritocracy. It cannot be dominated by IBM or any other vendor, and so in fact the way the community works is that you got to earn your stripes. The fact that we are number three in code contributions after Rackspace and Red Hat, shows that we have earned our stripes. You can’t buy your way in. We’ve got about an eighth of the core contributors, and that’s how it works. At each design summit, the projects are led by an election, there is a project lead and those folks worked together with the project members to deliver what they do.

 

James Governor:      So one thing that I am kind of interested in is this question of Chef, which I had assumed had a Tivoli angle, but it almost seems like it’s just a WebSphere, PureSystems-like edge thing that’s happening in a collaboration with Opscode. But that’s not going to fly: you are going to have to have a unity.

 

Dave Lindquist:       I won’t think about it as a brand statement of Tivoli, WebSphere or Rational, we work across all across software group as well as with our systems team and –

 

James Governor:      But IBM is committing to Chef.

 

Dave Lindquist:       Yes, so we committing. Let me get to the one point and then to the next point. First of all we are working together on a set of capabilities that have different deployment options. We recognize it’s a full stack that has to come together between the infrastructure layers, the management, and how you do collaborative development in DevOps sense along with a lot of the patterns of workloads that optimizations bring down. So when we looked at what was occurring in the community, and this comes from a lot of our customers is that there is a healthy thriving ecosystem of all being around some of the automation in Chef, particularly with the numbers of cookbooks they have, I think it’s upwards at 800 cookbooks, a large number of recipes, and I think on the order of about 26,000 active users in that community. So when we looked at the IBM SmartCloud Orchestrator technology what was important is how can we leverage what’s being built in the community with recipes. So what we have basically done is an integration of Orchestrator with the Chef technology so that we, and our customers, can leverage this community of recipes, so that’s the level of the integration that’s occurring now.

 

James Governor:      So you all are going to be learning Ruby?

 

Dave Lindquist:       Yes. We use Ruby, we use Python, we use Java, we use JavaScript.

 

James Governor:      Okay, well I don’t want to take too much more of your time, but I certainly appreciate the update and it’s great to see supporting open standards.

 

Angel Diaz:             There you go!

 

James Governor:      Thanks!

 

 

disclosure: IBM is a client, Opscode is not.

Categories: IBM, Uncategorized.

Shoreditch: Basho is Hiring. Also Shaking up the NHS.

basho shoreditch

I wrote a post a few days ago about open source data management in the UK and Europe, as companies like Basho, DataStax and 10Gen set up home here. I was a little light on detail about Basho, because while I had just got an update on the company, that was in a pub with strong craft beers, so I wanted to make sure I didn’t break any confidences.

So I asked them what was going on locally. As if any more proof were necessary that things are kicking off here, hiring activity is always a leading (and lagging!) indicator. Basho is currently looking for 7 people to join the 9 already at work in its Shoreditch office. You might also enjoy this story about how I discovered the Basho office in my local neighbourhood. Another Tech City win, it seems. So what are the numbers?

  • Shoreditch now: 1 office admin, 3 engineers, 2 technical evangelists, 3 sales
  • Headcount open for an additional 7: 1 technical writer; 1 technical evangelist; 2 engineers; 3 sales
  • 20 people by year end

Here is the jobs board. If you like data management at scale this could be the gig for you. Basho’s RIAK database is currently displacing Oracle for the NHS Spine project, which is a very big deal indeed. RIAK for speed and compliance management. Huge story – I wonder when the press will get to it.

 

disclosure: Basho is a client. Oracle is not.

 

 

 

Categories: Shoreditch.

Big Data Comes To London – open source makes the market.

cassandra

I met up with DataStax earlier this week, a company building a business around the Apache-licensed Cassandra key value store. the company is very bullish about the European market for non relational database technology generally, and Cassandra specifically. One swallow does not a summer make, but a couple of swallows and the weather might just be improving. Last week I hung out with Basho, a RedMonk client, which is also building a business on a key value store in the shape of RIAK.

I found the DataStax story interesting because it confirms so many things that RedMonk has described and predicted over the years. The fact that DataStax is moving to harvest opportunities in a market already created by open source, is very different from the traditional approach to building a European beachhead. In the age of open source first, developers make the market, and then commercial firms come in after the fact to sell associated services to keep ops people happy. So DataStax claims its really fulfilling demand rather than trying to create it. The initial investment is in sales so the play is in Stockley Park.

Basho on the other hand has set up in my stomping ground, Shoreditch, Where The Developers Are. The firm has sales and technical evangelists on the ground, and serious plans to grow the team, which could double or triple in the next 12 months.

One thing I find interesting in talking to both companies is they are going after Oracle directly rather than orthogonally. And apparently customers are responsive. Another company that selling against Oracle is 10Gen, which is also investing in Shoreditch, the epicenter of the London startup scene. One homegrown entrant in Shoreditch is Acunu, a storage management company making a play as a Cassandra packager.

Demand is growing for Oracle database alternatives. Enterprises see what’s happening on the web, and want to do the same thing. Many successful web companies could not scale using Oracle because of the licensing fees, not the technical architecture. This is Oracle’s soft underbelly.

Every industry has a problem stymied by expensive relational databases- take telcos and Call Data Record analysis. Or financial services compliance- where today expectations are for 5 years of risk data to be processed every day. Before the crash 5 days was considered reasonable.

Oracle’s most recent results were not great. And now nimble well capitalised aggressive competion is going after the core franchise… not just in Silicon Valley, but in Europe, in the world of telcos and financial services. The NoSQL market is still not well understood- graphs/key value stores/document databases- but its gaining traction in the enterprise.

Categories: Uncategorized.

The Eye of Sauron Turns Upon OpenStack. Oracle responds by acquiring Nimbula

All Hail Sauron

photo by Lapatia

We did this with Linux, we did this with Eclipse, we aid this with Apache
– Robert LeBlanc, IBM SVP Middleware Software

OpenStack was founded in July 2010, when Rackspace Hosting and NASA launched an open source project to support cloud computing services for storage, compute, block and object storage and so on. With the rise of Amazon Web Services as the defacto cloud standard, everyone else was desperate to get behind an alternative. OpenStack was the answer, and it immediately exploded. Everyone wanted in, which is not always a good thing.

OpenStack continues to evolve, but it hasn’t been clear who the winners would be. Last week one of the obvious prospects, IBM, significantly stepped up its play to “own” the standard. At IBM Pulse 2013 executives kept banging the drum for OpenStack. Wheras in 2012 IBM rhetoric was that devops was a combo of Tivoli and Rational, something dramatic had shifted in the interim.

Pulse this year seemed like an event marketing an open source stack first, IBM products second. IBM was in full market-making mode. And as RedMonk has said many times before, when IBM says a technology is ready for the enterprise, then by definition it is. What company has made more money out of Java and Linux than anyone else? IBM, in terms of surrounding services. HP had stolen an early lead in OpenStack, but IBM seems to have wrested it back. IBM is going to deprecate some of its technologies in favour of OpenStack.

Who else makes money from Java and Linux? Why Oracle of course. So this week it was interesting to hear that Oracle is acquiring Nimbula, a talented engineering company that recently announced it was going to take the OpenStack pill. On the news I tweeted:

I have had some pushback. Saying Oracle was buying a team, buying a platform, was not going to adopt open source for cloud. But I suspect that I am right. Oracle won’t be able to make a proprietary cloud management play, but it will be able to make a solid product play to embrace OpenStack.

With respect to the Sauron reference, I was actually talking about IBM as Sauron. Not in terms of evil but in terms of the Unblinking IBM; when Big Blue sets its mind to something, it is remorseless. IBM and Oracle control Java in some respects, carving up the market between them. This could be a market that shapes up in similar ways.

All that said, if Oracle was anxious to nail OpenStack it might have made more sense to acquire, say, Piston Cloud. Perhaps that’s a deal for another week.

disclosure: IBM is a client.

Categories: Uncategorized.

DevOps defined. Aetna Evidently Gets It. Pulse 2013

At the Cloud and Infrastructure Optimisation session at IBM Pulse 2013 this morning Jay Snyder, director of platform engineering at Aetna, gave as good a definition of DevOps as I have heard.

What does DevOps mean? Jay said:

“it’s a way to make the developer experience better. How can we help developers to build better apps? it’s about putting more power in the hands of the developer via automation.

We built something we call Developer Cloud. We virtualised the client… and put in the cloud. Then we took the runtime and put it there too – so we got consistency of development across QA/dev/test and production.

Developers get a fully functional environment in minutes.

1. how to make the developer experience better
2. how do we give our business execs choice? if they want to work with 3rd party app providers, with us providing value ads in terms of management… the same cloud infrastructure applies.

One of the keys was breaking down silos. Typically the Unix guy does his thing, The web guy does his thing. the database guy does his thing…. instead Wo we said you’re all cloud engineers.”

It’s great to hear a traditional IT organisation at a company like Aetna gets it. Its very refreshing to hear an IT executive talk about better serving developers, rather than just taking a top down operations approach.

To better understand this phenomenon, you should check out New Kingmakers, a book by my founding partner.

It’s also worth noting Aetna used an IBM stack to deliver this internal PaaS like infrastructure.

Categories: Uncategorized.

Why Hackney needs an exemption from proposed changes to national planning laws

In case you missed it. I am an investor, advisor, and I guess cofounder of a coworking space called Shoreditch Works. I am still full time at RedMonk  and totally committed but I also have a local itch to scratch, and coworking is a great place to learn from developers. So on to the topic of this post.

Proposed changes to national UK planning laws are designed to make it far easier to change commercial properties into residential ones. At first glance the changes make sense in a nation of over-expensive housing… but any national policy change is likely to have unintended consequences.

“New planning measures will ensure empty and underused offices can be swiftly converted into much-needed housing to make the most use out of previously developed land.”

It’s hard to understand how a policy designed to support community and localism removes any control of planning from local authorities. One of the few powers local authorities have left after years of government centralisation is now also being removed. London boroughs are in a double bind, because they are largely exempt from new laws designed to support regional development.

In this case, the emerging Tech City cluster, building rapidly around Shoreditch, could be in jeopardy. Am I biased? Absolutely – as cofounder of a coworking space called Shoreditch Works we’re doing everything we can to support early stage startups succeed. Do I want to be competing with the London Loft Company? Hell no. But the real point here is that the reason the cluster kicked off is because we could find reasonably priced places to work. The kind of people building economic success here are not tied to the area – they chose it.

RedMonk was on the original Tech City map seven years ago because i found a place above a pub to work, and Dopplr joined us. These kind of spaces are likely to disappear pretty quickly if the loft conversion companies have carte blanche to cherry pick the best spaces to turn into expensive flats. Sterility though rarely drives economic vibrancy.

I want to make it clear that we’re not anti-housing. But we are very much about mixed use. You could say Shoreditch Works would likely to follow the Jane Jacobs model = The Death and Life of Great American Cities. That is, choose life. If Shoreditch specially and Hackney can’t support startups, then an awful lot of people will have to leave London for Berlin or Dublin.

Which means, regardless of the national merits of the changes to planning policy, we strongly believe that Hackney Council should be able to get the exemption it currently seeks. So the UK can benefit from economic growth in Tech City and Hackney at large.

There is an online petition here. But also, please help by signing this petition, deadline today, please print scane and send to: [email protected]

 

Rt Hon Eric Pickles MP
Secretary of State
Department of Communities and Local Government
Eland House
Bressenden Place
London
SW1E 5DU
United Kingdom

Secretary of State

Changes in Permitted Development Rights – office use to residential use

My company would like to write in support of Hackney Council exemption bid for the Changes in Permitted Development Rights – commercial to residential use

I strongly believe that this legislation will have a major impact on Hackney’s business community and the local economy – sitting as it does right on the City of London’s fringe. Many of our business locations would be adversely affected by this policy as the area is coveted as a residential location. This could put our business at risk and may potentially lead to forced relocation and loss of jobs for local people in an area where unemployment is already high.

We also believe that it is important to keep a proportion of the local building stock as a business district to ensure a balanced and mixed community; something that the Department of communities and Local Government actively promotes.

We strongly urge you to agree a full exemption for Hackney to ensure that the area remains a thriving business location making an important contribution to the economic prosperity of the Country.

Yours Faithfully

Categories: Uncategorized.

IBM Goes All In On Mobile. Design First for MobileFirst

IBM is making a big splash today on mobile computing. Apparently the firm is doubling its investments in mobile. Beyond that headline is an interesting story.

While the IBM press release of course lists quite a few products in the new initiative, the reporting by Bloomberg really piqued my interest.

The company plans to announce today that it will combine a set of technology tools, accumulated from 10 acquisitions since 2006, into products and services for business customers looking specifically for help with mobile computing. The branding push, called “MobileFirst,” is the company’s “stake in the ground” as its clients shift their workload to tablets and smartphones.

So a messy portfolio, built through acquisition, needs cleaning up. Sounds like a job for Phil Gilbert, GM of Design at IBM, the guy that previously led a rationalisation of IBM’s business process management tooling.   Phil recently took on responsibility for design across the firm, and he recently presented at our Monki Gras conference. Video of his talk will be online soon, but let’s just say he knows a train wreck when he sees one. Gilbert doesn’t think beauty is only skin deep – products need to be redesigned and significantly rationalised. Any doubts into Phil’s appetite for quality should be assuaged by his investor status at Handsome Coffee Roasters, one of the best coffee roasting firms in the world. When I mentioned Handsome to my barista he was deeply impressed…

I believe we’ll see significant change in the mobile portfolio in a short space of time, with more agile development methods, plenty of customer engagement from design through the development process, 3 month milestones, with designers leading project teams. 

As I argued here, it’s Phil’s job to increase IBM margins by helping the firm build products that are easier to use.

MobileFirst is a really big deal, because it doesn’t come alone. Mobile first means Cloud First. It also means Social First. It also means Big Data First. API-first. You get the picture. When a customer has a problem they think is a mobile problem, it turns out its a Cloud-hosting problem, and so on.  Every mobile engagement IBM does with a client is going to have significant pull through in other areas. In that respect IBM’s mobile commitment is somewhat like its Linux commitment back in the day. IBM won’t make money directly selling a mobile operating system (it will leave that space to the likes of Google), but in associated revenue streams and product lines.  

The commitment to mobile will be transformational, not just for IBM, but for its customers too. And of course business process transformation is something IBM is well set up to benefit from. So high value services, and profitable, well designed product lines – that would really change the IBM model.

From a developer perspective I noticed a new partnership with AT&T in mobile – the Worklight mobile app IDE will now natively support AT&T’s cloud services APIs. This is an interesting story in its own right. AT&T recently showed clear intent to make a substantive push into API-first business by hiring another Monki Gras speaker alumnus, Laura Merling, a super smart cheerleader of the API economy, and effective team and product lead to run its API business.

I would like to see a lot more in terms of DeveloperFirst for mobile from IBM, and will be keeping a close eye on this.

Categories: Uncategorized.

RedMonks on the PureSystems Google Hangout Tomorrow: What does it mean to be a Data-Driven business?

I have been doing a sponsored series of videos with IBM for a while now- under the title Opinionated Infrastructure. I have been looking at a bunch of topics- automation, simplification, the importance of design in tech today. Well tomorrow my founding partner Stephen O’Grady is making an appearance and we’re doing a deep dive into some of our thinking on Analytics, next gen database architectures, the in-memory tech evolution and so on. Yes I will be using the word Big Data- indeed here I explain How to Not Define Big Data.

The format is a Google Hangout with me, Stephen, and the following panelists:

  • Trident Marketing CIO –  Brandon Brown (@bbrownrdu)
  • One Tree Co-Founder, Business Strategy Director – Panos Konstantindis (@panoskds)
  • Revolution Analytics VP of marketing and community – David Smith (@revodavid)
  • IBM OLTP and Data Warehouse Competitive Analyst – Dwaine Snow ( @DwaineSnow)

Talking to topics like

  • What can we do now that we couldn’t do before? How do alliances, capabilities and integrations of technology allow us to derive new business value?
  • Where do many companies stand today and how do they close the gap on where they need to be? How quickly can that gap be bridged?
  • What new things are required? Do we need new infrastructures, software, languages, etc.?

I am looking forward to show because RedMonk itself is making the transition to become an analytics company. We live and breathe this stuff. Hadoop isn’t something other people use – its a critical part of our infrastructure. I look forward to hearing more about how IBM is working to help its customers integrate Hadoop into their data infrastructures.  

Its not often you get me and Stephen on the same show, so you should participate.

Options for participating

How to Join a Google+ Hangout

1. You must have a Google+ account.

2. Add expert integrated systems to your Google circles and follow the event on our page.

3. Or, simply watch the live broadcast on our YouTube expert integrated systems channel.

Categories: Uncategorized.

Scaling Craft (tech & beer): Monki Gras conference 2013

In case you missed it, Monki Gras is back again this month.

We plan to explore Craft that helps scale Technology, or Technology that helps scale Craft. What are the limits of a craft-based approach? Does quality have to suffer as businesses scale?

We believe people, rather than industrial processes, create the best outcomes in software development. Monki Gras celebrates both tech craft and craft beer – and craft coffee of course. From agile to new application lifecycle management, devops to distributed development, developer relations to Social IT, Github to governance, we’ll be looking at what makes organisations effective in building products and services that users love.

You should come if you’re interested in how and what developers are thinking, and what cultural hacks they’re using to build great products people love to use.

Categories: Uncategorized.

On The Importance of Design at IBM: Love and Margins.

At the end of last year my founding partner dropped a quite outstanding post - The Importance of Software at IBM. In it Stephen analysed IBM’s 2011 financial results through the lens he has been using for most of the year (the end of the age of Software-only business models).  It should surprise nobody that Software is a higher margin business than Services, but it is still striking that by September 2015 fully 50% of IBM’s profit is expected to come from Software, especially given it currently only accounts for around 25% of total revenue.

In answer to the larger question of how important software is to IBM, it’s clear that SWG [Software] is core to the business moving forward. Its unique-to-IBM ability to extract outsized profits is the foundation upon which the company’s profit growth depends. Strengths, however, can also represent weaknesses if they open doors to disruption.

In IBM’s case, it’s important to consider the wider market context. Across a wide variety of software segments, the evidence suggests that the realizable margins attached to software are in decline. From collaboration software to middleware to databases, margin oriented revenue models are under attack from volume focused alternatives. The precise competitive mechanisms may vary – cloud, open source, SaaS – but the result is a more competitive pricing market for software. While demand for software is more or less inelastic, credible free or low cost options almost inevitably lower the realizable revenues for software. The resulting lower margins are perfectly acceptable for volume based businesses, but much less for those built upon high margins such as IBM.

Stephen, as is his wont, ends on cautionary note, but my take on his analysis is slightly different – I think IBM still has plenty of room to improve its margins – by the simple expedient of building better products – using better design. IBM definitely isn’t selling “just software” – it invented end to end stacks, and it knows how to move money and cost around these stacks better than anyone. The current grand reintegration of everything suits IBM pretty well. While Oracle is losing money on hardware, IBM is not. They key to margin, and so winning, is packaging.

I am fond of saying that The Best Packager in any Tech Wave Wins and Wins Big.

Great UX is a function of masterful packaging. Its not about building the best components but doing the best job of integrating them. Open Source, somewhat counter-intuitively, is a driver of the New proprietary – Apple is built on FreeBSD foundations, for example, while Google runs its own customised Linux, and so on. The cloud accelerates the new proprietary – because, not being classed as software distribution, it allows for open source code to be embedded to deliver a service, without requiring any reciprocity.

IBM is of course a past master of integrating open source into its proprietary middleware products – WebSphere Application Server embeds the Apache Web Server, for example. IBM’s Smarter Computing products don’t only embed open source however- IBM’s Cloudburst private cloud provisioning engine, for example, embeds VMware’s hypervisor.

Microsoft got the memo, too. See Microsoft Surface and the Future of Software. Google meanwhile is selling Android devices that compete with competitors.

The week before Stephen’s post RedMonk team attended Analyst Insights in Stamford, CT, an event where IBM SVP Steve Mills, who now runs both Software and Hardware at Big Blue, explains the state of his business to a bunch of industry analysts. Its always hard to know what to focus on after a couple of days of torrential information, but Stephen’s post frames things nicely, especially given’s Apple’s special place in the industry, and given the importance of great design to its success. How many margin points is great design worth?

Apple, famously, invests less in R&D than its competitors (as a percentage of revenues). In 2012 Apple spend $3.4bn on R&D, 2.18% of its $156bn revenue for the year.

It seems to me however that a more important metric would be how much Apple spends on design vs its key competitors. Certainly from an IBM perspective it potentially makes sense to increase investments in design and value-added packaging, whilst reducing overall R&D spend. Unlike Apple, IBM invests more in R&D versus its peers. So from a CEO perspective you’d want to increase value, without increasing investment – design is potentially a means to do just that: refactor the corporation.

IBM certainly isn’t alone in recognising the power of better design. Design is finally breaking into the boardroom.

Samsung has underlined its emphasis on design as a differentiator by making former Creative Chief Choi Gee Sung its CEO last year.

It’s also worth noting SAP’s significant new investments in Design. It now has an inhouse mobile design agency building apps for clients!

So Welcome to the IBM Design Supremo: How do you make 400k people care about User Experience?

I discovered something very interesting at Analyst Insights. IBM now has a General Manager of Design, a role across all 400k employees and all business divisions. I would be sceptical but the person in question in Phil Gilbert. I have written a couple of posts (here and here) already about Gilbert’s impact on IBM BPM apps, but now his role spans the entire company. Its worth spending some time on Gilbert and his role to help you get a better understanding of why this general manager role isn’t just “special projects” or “gardening leave”. While Gilbert didn’t say so, he could have easily have left IBM to another opportunity. But he’s clearly all fired up about the new design role.

Robert Le Blanc, IBM SVP Middleware who appointed Gilbert, is a tough operator. I understand Ginni Rometty IBM’s CEO is also committed to Design. So that’s the top down covered. The bigger challenge for Gilbert will be bottom up. How can he instil design culture at any significant level in a company so big, and where he is going to find enough talent to help drive the change? In turns out Austin, Texas. Well some will be found there, anyway. IBM is going to open a new Design campus in the Austin, and is looking to attract top talent from around the world to the team. IBM is now competing for agency talent, and I love the fact.

IBM also plans to invest heavily in Design in the metro centers where its a big deal – thus in New York there are two strands to IBM’s Design heritage- industrial product design, and agency and advertising design. IBM will be opening a new design center on Madison Avenue.

Before signing off its important to stress what I mean by design, or at least what I don’t. Design is not a means to daub lipstick on a pig. Far from it. When Gilbert was tasked with making 40+ products in the IBM business portfolio management portfolio easier to use it would have been easy to re-skin all the apps, and say hey look they’re pretty now. Instead Gilbert drove a root and branch reform, consolidating all these products into just three, with properly modelled user interaction. And yes they do happen to be prettier. But the beauty is in the simplification, not the font choices.

 

disclosure: IBM is a client, and paid by T&E for the New York event.

If you’d like to know more I suggest you buy a ticket to the Monki Gras conference I am organising on January 31st. Phil Gilbert will be speaking at the conference, in what could be his first public appearance in this incredible important role.

 

Categories: IBM, Uncategorized.

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