@missrogue as soon as i hear it called "content" i go dead behind the eyes
— Prudence Commonsense (@monkchips) November 30, 2015
@missrogue an integrated joy strategy? that i can hang with.
— Prudence Commonsense (@monkchips) November 30, 2015
@missrogue in fact i am just going to call it that from now on. but what is your integrated joy strategy? #joyops
— Prudence Commonsense (@monkchips) November 30, 2015
Fazal Majid says:
December 1, 2015 at 5:26 am
Sounds like a Marie Kondo reference. I always thought her theory was bonkers: if something doesn’t inspire joy, dispose of it. What about toilet plungers? Unpleasant to think of, or store, but awfully useful when needed.
As for “content”, the word itself captures the self-loathing and contempt the marketers feel towards their copy. It takes truly passionate people to produce compelling works, and they would never refer to their brainchildren as”content”.
jgovernor says:
December 7, 2015 at 10:45 am
@fazal i think we’re agreeing. “joy” is kind of the opposite of self-loathing. definitely agree that calling something “content” shows its not really loved.