I have been thinking a lot lately about the changing relationship between businesses and the infrastructures that support them – under the term Reactive Business.
“We need to be reactive because you can’t predict the future and they will need new technical architectures to support the change, which look a lot more like Web computing. Agile, bursty, lean – that’s the future of business.”
I don’t mean businesses shouldn’t have a long term plan. Of course they should, but they also need to be more agile, more responsive to change, and more customer focused. Infrastructure is there to support customer requirements rather than other way around.
Anyway – the subtext here is my sponsor for this video series, IBM PureSystems, is building integrated hardware and software that will enable its clients to become more responsive to change. Traditionally IBM and its customers were a lot more comfortable with the status quo, but today software is eating the world and the future of business is reactive.
Oh yeah – ignore the date on the video above. Our next IBM PureChat is on December 4th. The show is a Google Hangout where we talk live about issues of the day in cloud. Below is a recent episode about Cloud Standards.