As you know, we at RedMonk like craft beer. Next week Stephen is running our second Monktoberfest, where craft beer meets craft tech, in Portland Maine. I will run the sister conference Monki Gras in London on January 31st.
There are clear parallels between the craft beer movement and what’s currently happening in tech – startup culture is growing like crazy, in brewing and software. So what’s common between them? In this video I ponder these issues over a pint. Seems appropriate to raise my glass to you all on a Friday afternoon.
Next week IBM PureSystems has a major launch, and IBM is sponsoring this Opinionated Infrastructure series to help foster a conversation
behindaround it. So do you think beer and tech infrastructure are related? What can one learn from the other. The Camden Brewery which features in this video is as aggressive as any Silicon Valley startup. The guys at Brewdog also get a mention- they take gonzo marketing to a new level… its a great business, built on the foundations of a really tasty beer – Punk IPA. Craft brewers share yeast (code) and collaborate on product. They compete on implementation, not specification. The parallels work well.
So wait, IBM is sponsoring a video post about beer? Sure – IBM is also the lead sponsor for our developer events. Beer is Social. Tech is Social. IBM is Social. Its all good. I hope you enjoy this video.
Oh yeah one last thing – the launch is the week after next and while I can’t give too much away, but you can expect IBM to do something in the data space. To get your neurons firing about that why not check out yesterday’s video blog How To Not Define Big Data. We will be recording a Google Hangout with practitioners next week on October 3rd.