Why leave Google for a CEO position at Yahoo? the NY Times story offers a pretty obvious clue:
“After years of heading-up its search business, Google’s most profitable unit, Ms. Mayer became vice president of the company’s local efforts in late 2010. The following year, Google then promoted another executive, Jeff Huber, to be the senior vice president of local and commerce, putting him one level above Ms. Mayer’s post. Although Google characterized her move as a promotion at the time, some wondered if she would be content with the reorganization.”
Mayer is super smart and capable. She is on Wal-Mart’s board, for example. She has a visceral understanding of user experience, mediated by next generation technology. as her many public appearances attest; Mayer lives in the future – her skill is socialising that future for the broader market. Mayer is clearly not afraid of a challenge: while Yahoo isn’t exactly a falling knife, it’s sharp and hard to get hold of, as recent CEOs have discovered.
But Yahoo still has some awesome assets. Take Flickr, for example… which is not dead, just flat-lining. Anyway- I look forward to watching Yahoo closely over the next few months. Too late? We’ll see.