Cote has been doing some really outstanding video work for us all year, but recently he has stepped it up a gear. We’re beginning to build a nice little business around what we call “moderated screen-casting”, a format where an interview with a product lead is carried out while they demo their wares. The Eclipse Foundation has been a really good customer; not surprising perhaps given we’re consistently seeing upwards of 20k views for Eclipse related content. That’s right- nearly 25k views for a screen-cast of Eclipse modeling tools.
Someone recently claimed RedMonk wasn’t innovating in new media. To which I say – eyewash.
Go check out the format- we’d love your feedback.
We’re currently looking for 2008 sponsors for RedMonkTV as we build out the model. If you’re interested please email me jgovernor [at] redmonk.com