Nice article from Ann Handley’s Daily Fix for Marketing Professionals, in response to an apparently ill-considered, unresearched rant from history (Ad Age that is).
• Extending the reach for those individuals or companies that already have a blogging strategy in place, and want to deepen or further ties. Good examples: Carnival Cruise Lines. The ScienceNewsBlog’s weather tracking updates. Andy Carvin’s PBS blog on education and technology.
• Building buzz. Example: Scott Monty and CC Chapman introduce a new blog.
• Updating your network to shape your own personal branding: Example: Oh boy… there are zillions. Pick a face on Twitter. You’ll see what I mean.
There’s lots more background and ideas in Jeremiah’s article here.
Ann’s commenters throw some more goodies into the mix:
“I see employment postings flying on twitter. It’s a fast way to connect with specialized positions.”
At RedMonk we’re finding Twitter is not just great community glue, but a solid research tool - what are the smartest developers and ops people thinking about and working on? What gotchas are they running into? And so on.
If we have a question we need to ask smart people about we twitter it (an article of faith at RedMonk is the community is far smarter than we are.) I am not defensive about using Twitter, though Ann. I am comfortable with it. Others will catch up.
It is kind of amazing to me that Ad Age still hasn’t grokked declarative living and its implications for advertising but that’s legacy thinking for you.