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Adobe Engage: Fighting Against The Architecture of the Space

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I am in San Francisco at Adobe’s Engage event. There is a lot of brainpower here at the company’s office at 601 Townsend. The idea behind the event is to unveil a bunch of cool apps based on Adobe’s latest technologies, and to bring some smart people together to talk about them. Its like a mini-Demo for Adobe Apollo – the company’s once and future single runtime that implements HTML, PDF and Flash.

I liked the short introduction from David Mendels, senior VP enterprise and developer solutions, when he talked about how the layout of the room is a little formal, based on a presenter and an audience, rather than being a roundtable of more participatory environment. He asked for participation, saying:

 “We need to fight against the architecture of the space”.

What a sweet metaphor for creating more “engaging” or participatory approaches- the old 2.0* theme in one elegant phrase. We’re now fighting against architectures of non-participation, spaces that don’t encourage engagement.

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  1. […] James Governor: Adobe Engage: Fighting Against the Architecture of the Space – “The idea behind the event is to unveil a bunch of cool apps based on Adobe’s latest technologies, and to bring some smart people together to talk about them.“ […]

  2. […] Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. « Acesis: Simply Powerful Point-of-care Information Management. Health2.0 […]

  3. […] James Governor on Adobe Engage, held yesterday and today in San Francisco: I liked the short introduction from David Mendels, senior VP enterprise and developer solutions, when he talked about how the layout of the room is a little formal, based on a presenter and an audience, rather than being a roundtable of more participatory environment. He asked for participation, saying: ”We need to fight against the architecture of the space”. […]

  4. […] James Governor’s Monkchips » Adobe Engage: Fighting Against The Architecture of the Space – We need to fight against the architecture of the space (that’s cool) […]

  5. […] also: Adobe Engage: Fighting Against The Architecture of the Space by James Governor who is also here at the […]

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