Blogs

RedMonk

Skip to content

Adobe Engage: Fighting Against The Architecture of the Space

I am in San Francisco at Adobe’s Engage event. There is a lot of brainpower here at the company’s office at 601 Townsend. The idea behind the event is to unveil a bunch of cool apps based on Adobe’s latest technologies, and to bring some smart people together to talk about them. Its like a mini-Demo for Adobe Apollo – the company’s once and future single runtime that implements HTML, PDF and Flash.

I liked the short introduction from David Mendels, senior VP enterprise and developer solutions, when he talked about how the layout of the room is a little formal, based on a presenter and an audience, rather than being a roundtable of more participatory environment. He asked for participation, saying:

 ”We need to fight against the architecture of the space”.

What a sweet metaphor for creating more “engaging” or participatory approaches- the old 2.0* theme in one elegant phrase. We’re now fighting against architectures of non-participation, spaces that don’t encourage engagement.

tag

5 Comments

Categories: Uncategorized.

By jgovernor
— February 27, 2007 at 6:21 pm
Comment Feed

5 Responses



Some HTML is OK

or, reply to this post via trackback.

Continuing the Discussion

  1. [...] James Governor: Adobe Engage: Fighting Against the Architecture of the Space – “The idea behind the event is to unveil a bunch of cool apps based on Adobe’s latest technologies, and to bring some smart people together to talk about them.“ [...]

    Jeff Barr’s Blog » Links for Tuesday, February 27, 2007 — February 27, 2007 @ 6:36 pm

  2. [...] Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. « Acesis: Simply Powerful Point-of-care Information Management. Health2.0 [...]

    James Governor’s Monkchips » Where are the non-Adobe women at Engage? — February 27, 2007 @ 10:26 pm

  3. [...] James Governor on Adobe Engage, held yesterday and today in San Francisco: I liked the short introduction from David Mendels, senior VP enterprise and developer solutions, when he talked about how the layout of the room is a little formal, based on a presenter and an audience, rather than being a roundtable of more participatory environment. He asked for participation, saying: ”We need to fight against the architecture of the space”. [...]

    Anne 2.0 » Blog Archive » Working with the Architecture of the Space — February 28, 2007 @ 11:30 pm

  4. [...] James Governor’s Monkchips » Adobe Engage: Fighting Against The Architecture of the Space – We need to fight against the architecture of the space (that’s cool) [...]

    Vinny Carpenter’s blog » Daily del.icio.us for Feb 28, 2007 through Mar 01, 2007 — March 2, 2007 @ 12:30 am

  5. [...] also: Adobe Engage: Fighting Against The Architecture of the Space by James Governor who is also here at the [...]

    » Adobe starts opening the kimono on its Apollo platform | Berlind’s Testbed | ZDNet.com — May 22, 2007 @ 10:47 pm
Fast WordPress Hosting