When a user is giving the presentation…
I went to a great session today led by Jim Raper, manager of data administration at City of Charlotte, North Carolina. He talked about the straightforward but powerful approach to orchestration his organisation uses, to enable central datawarehousing services to be used flexibly by end users, with their own chosen semantics for entities. Jim didn’t use the SOA word once, but the approach was undoubtedly service oriented.
If this had of been an analyst or vendor presentation it would have likely been SOA blah blah. Smart approaches to technology however will be here long after the SOA buzz has moved on.
I am not arguing that SOA isn’t valuable, but rather you don’t have to call it that to get the value of the approach. It’s the architecture, stupid.