Tracy Clifton Sjogreen is really good at people. When she worked at BEA in the UK she was able to strengthen my relationship with the firm, and drive good conversations with people like Neil Sholay, one of the savviest guys in the industry when it come to telco requirements driving service oriented architecture. Why does BEA have a dedicated telco business unit? Partly because of its European success, to which Neil deserves credit. Tracy is now back in San Francisco, having set up a little agency called Westbourne Communications. If you are middleware company looking to work with a small firm that gets it, and can bring US and European analysts to the table, you might think of giving her a call. Not that Tracy is short of work with major firms- BEA and Adobe are both clients. Thanks Tracy for your last minute flexibility sorting out Cote’s attendance at next week’s BEA analyst conference. A couple of suggestions though:
1. Fix the About link on your website
2. Start a blog yesterday
The other company/person I want to point to I have not worked with before, but when Danny Goodall contacted me out of the blue this morning over linkedin I was really taken with the name he is trading under-OneBloke Marketing. Nice. Making a virtue of contraints rather than trying to fool people into thinking you’re bigger than you are. If small really is the new big then Danny is golden. Oh yeah- he gets some solid endorsements from people he has worked with on linkedin so I am assuming he is pretty good at what he does. One suggestion though Danny:
1. Set up a blog before you reach out to anyone else.
Note to anyone setting up a one man band company: you need an active web presence. A blog is by far the easiest way to get one.