Why is Lotus’ VP of marketing blogging on developerworks?
I realise that many of the early IBM bloggers were in fact developers, but now its a bit daft to have every new blogger seemingly appearing on developerworks.
And where on earth are the information management blogs?
Who reads developerworks? Who is it targeted at? There is a self-selecting audience there.
Blogging is not for tech weenies. Lotus is not just for tech weenies. Or is it? Of course you could argue developerworks is aimed at a general audience. I am not sure I’d buy the pusback though.
You might also argue its Surjit’s job to talk to channel partners (which developerworks also addresses). I would say though that grassroots is good but limiting the audience unnecessarily is bad. Perhaps its time for IBM to introduce a productionworks and a businessworks….
Its also surely time for Big Blog to initiate some programs to make it easier to navigate its feeds, rather than leaving it up to the likes of Richard Schwartz and Elias Torres. Come on IBM bring out your feed directories and tools. In the process you might get a clue about the OPML list for filtering approach which is coming down the pike…. (see Alex Barnett).
Come on in IBM. The water is lovely. Blogging is for everybody.
2006 can be a break out year for Lotus, what with the Hannover release and the Vista disruption. But that means marketing to the mainstream.