I really loved this post from Mike Milinkovich, executive director at the Eclipse Foundation.
You see, my business partner Stephen did a presentation at an Eclipse event yesterday, as did Carl Zetie from Forrester. However only one of these guys has a free public blog and an open approach to branding and content.
Can you guess which approach leads to more potential web entry points?
Go read the blog to see all the touch points. Ah linkage…
RedMonk is determined to lower barriers to entry. We’re easy to work with.
Gartner and Forrester on the other hand are constantly looking for new ways to increase revenues, by raising barriers to entry.
Sure Charline has a free blog, but what about the rest of Forrester?
Forrester and Gartner are making the same mistake as the New York Times. To paraphrase Jay Rosen: “part of our unique selling proposition: if you’re in the market, you get more if you stop by monkchips and tecosystems.”
If you are stuck behind the firewall noone is going to reference you. If your corporate use policy takes ten minutes to explain, and requires that people contact you to request approval every time they want to use your company name, then they are less likely to reference your brand.